Leticia Manos

• Developed and executed marketing strategies aligned to business objectives to create product awareness, brand recognition, customer acquisition and, as result, generated revenue
• Collaborated with global internal stakeholders and cross-functional teams for product promotion & new product launches in the creation of digital ads, papers, and articles, social media outreach, newsletters, webinars, roundtables discussions, events, and seminars, ensuring compliance with regulatory agencies
• Partnered with banks, buy-side clients, indexes providers, associations, and brokerage firms to further promote products using KPI’s and data as metrics to measure the success of projects and campaigns
• Responsible for planning and executing events, seminars, and trade shows, as well as, helping manage relations with conference organizers and key industry associations to leverage exposure in educational seminars and speaking slots opportunities
• Lead Marketing initiatives globally (EMEA and APAC) to implement marketing strategies
• Contributing to U.S. based operations (Americas, Canada & LATAM) in different tasks, especially supporting client’s interest programs such as charity events, seminars, joint networking opportunities to promote customer growth and retention
• Managed and tracked Marketing budget

Selected Achievements:

• Effectively launched several products and promoted current ones working closely with sales and cross-functional teams in developing marketing campaigns and initiatives for Americas and clients globally
• Managed US retail strategy in 2021, from start to finish, leveraging relationships with several brokers to implement strategies and driver customers' awareness and growth
• Using data analytics to track metrics of different campaigns and to make informed decisions
• Gained ability and confidence to work with cross-functional teams and all levels globally

• Managed Hewlett-Packard account, from project management with brand manager level through to business planning at senior executive level for execution of different campaigns
• Positively engaged with the client daily to gather feedback, track campaigns, and understand business objectives
• Defined client requirements and project parameters and guided teams in the development and delivery of campaign strategy
• Responsible to track budget, overseeing account billing, and communicating updates to client teams

Selected Achievements:

• Managed marketing campaigns and assignments that catapulted earnings from $50K to $300K per project
• Grew portfolio of projects to generate nearly 50% of agency’s revenues in 2011
• Developed strategies that improved productivity by 28%; eliminated redundant processes and improved flow of communication and client satisfaction
• Helped client build key relationships with important clients and strategic retail distributors

• Hired into newly created position to coordinate Marketing Department and help the sales team to develop Marketing for both B2B and B2C customers
• Responsible for Marketing and Communication plan, trend analysis, brand management, packing development, merchandising, advertising, organizing events and trade shows, and producing corporate materials/technical folders

Selected Achievements:

• Advanced from Intern to Marketing Analyst (7 months) in recognition of work quality, dedication, and commitment to success
• Identified and secured relationships with key clients (channel distributors, industries, and associations)
• Responsible for the development of offline catalogue that saved almost $500K per year in printing collaterals