Levi Richards

Led "Team of Experts" to develop new products and improve existing products to enhance brand appeal.

Acted as liaison among Sales, Nutrition, and Marketing Teams to lift a flat brand into success, growing sales nearly 400% over a 10 year period.

Established an ambassador program for influencer-type performers in the industry to increase marketability of the brand.

Worked closely with Marketing department to design new literature, social media strategies, and videos.

Increased sales by developing relationships with family owned feed stores, cooperatives, and commercial operations.

Worked day-to-day on farms and in feed stores to strengthen brand awareness and increase market share.

Held regular client meetings to educate dealers, customers, and prospects on general livestock nutrition and products available.

Trained new and existing dealers on a regular basis to enforce marketing strategies and sales tactics.

Led a Grains & Agronomy team in daily operations.

Marketed incoming grain for local farmers and sold for the cooperative through the Chicago Board of Trade.

Renovated retail hardware/feed store to increase local traffic and sales.

Organized and held regular customer appreciation events for local farmers, retail customers, and suppliers.