Lexi Roush
Castle Rock,CO
Summary
Dynamic marketing professional with expertise in operations and consumer engagement, specializing in leading teams to execute high-impact activations that enhance brand visibility and fan experiences. Skilled in onboarding and training, fostering a collaborative environment that drives performance and innovation. Passionate about leveraging my experience in professional sports to elevate guest relations and create memorable interactions.
Overview
4
4
years of professional experience
Work History
Grassroots Marketing Manager
PLL - Premier Lacrosse League
01.2024 - Current
- Recruited, hired, and onboarded 32 interns, providing comprehensive training and professional development.
- Directly managed a team of 16 interns across the Western Conference, overseeing their performance and day-to-day responsibilities.
- Planned and executed over 100 in-market activations, coordinating logistics, and ensuring seamless event operations to maximize fan engagement.
- Managed on-site activations and fan experiences at game weekends, overseeing setup, operations, and breakdown, while ensuring a top-tier experience for attendees.
- Acted as a liaison for market supporter groups, coordinating watch parties, social media efforts, and on-site engagement to cultivate a passionate fan base.
Brand Reputation Manager
Sam The Concrete Man
05.2022 - 12.2023
- Manage and respond to all franchisee reviews on Google, Yelp, Facebook, and the BBB.
- Create and manage business listings for all franchises through Google My Business, Yelp, and Bing.
- Manage the Social Media Specialist, overseeing all duties to make sure they are completed correctly and efficiently.
- Report brand statistics company-wide.
- Spearheaded the company-wide transition to a new reputation management system, improving efficiency, streamlining user experience, and enhancing review monitoring, and response capabilities for franchisees.
Onboarding Coordinator
Sam The Concrete Man
01.2021 - 05.2022
- Successfully onboarded over 35 franchisees, guiding them through the transition from Franchise Development to full business operations.
- Led franchise start up training twice a month, presenting key business operations and best practices to equip franchisees for success.
- Managed corporate office payroll, ensuring accuracy and efficiency in compensation processes.
- Developed and implemented a Learning Management System utilized by both the corporate office and franchisees to streamline training and ongoing education.
- Provided hands-on support and customer service to franchisees, addressing operational challenges and ensuring a smooth launch.
Education
Bachelor of Science - Business Administration
LONGWOOD UNIVERSITY
Castle Rock, CO05-2020
Division 1 Women's Lacrosse Team -
LONGWOOD UNIVERSITY
Castle Rock, CO05-2020
Skills
- HubSpot
- Microsoft, Excel, PowerPoint
- Canva
- SurePayroll
- Attention to detail
- Time management
- Project management
- Team leadership
Timeline
Grassroots Marketing Manager
PLL - Premier Lacrosse League
01.2024 - Current
Brand Reputation Manager
Sam The Concrete Man
05.2022 - 12.2023
Onboarding Coordinator
Sam The Concrete Man
01.2021 - 05.2022
Bachelor of Science - Business Administration
LONGWOOD UNIVERSITY
Division 1 Women's Lacrosse Team -
LONGWOOD UNIVERSITY
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