Lexie McCoy
Victoria,MN
Summary
Detail-oriented professional with proven skills in social media management, event planning, and creative development. Successfully coordinated marketing campaigns that enhanced brand visibility and fostered customer relationships.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Channel Partners
Minnetonka, Minnesota
08.2025 - Current
- Coordinated marketing campaigns across digital and traditional platforms, increasing brand visibility and engagement.
- Managed event logistics for trade shows, webinars, and conferences to ensure seamless execution.
- Managed social media accounts, creating engaging content that increased follower growth and interaction rates.
- Organized events for 10 to 100 participants, sourcing promotional items to enhance attendee experience.
- Collaborated with cross-functional teams, including sales, to maintain cohesive brand messaging.
- Maintained project timelines, consistently meeting deadlines for all initiatives.
- Developed creative materials such as brochures, flyers, and advertisements in partnership with design teams.
- Tracked and reported key performance indicators to senior management for strategic insights.
Lead Bartender
Al & Alma's Supper Club and Charter Cruises
Mound, MN
05.2022 - Current
- Supervised staff to ensure efficient task completion and maintain service standards.
- Managed closing procedures such as counting money, balancing tills and reconciling receipts at end of shift.
- Stocked bar with beer, wine, liquor, and supplies to meet customer demand and support service flow.
- Trained new bartenders on drink preparation.
Marketing Intern
Nortech Systems Inc
Maple Grove, Minnesota
05.2024 - 08.2024
- Conducted competitor analysis to inform and refine marketing strategies and tactics.
- Gained hands-on experience with Adobe Creative Cloud and Microsoft tools to enhance creative projects.
- Designed and recorded professional training presentations for new and existing employees.
Student-Athlete Class Checker
Iowa State Athletics
Ames, Iowa
08.2023 - 12.2023
- Monitored class attendance and duration to ensure student-athlete compliance with attendance policies.
- Coordinated with academic and athletic staff to communicate student-athlete attendance status.
Education
Bachelor of Science - Public Relations
Iowa State University
Ames, IA05-2025
Skills
- Event planning
- Social media management
- Email marketing
- Media relations
- Competitor analysis
- Creative development
- Project management
- Customer relationship management
- Team collaboration
Timeline
Marketing Coordinator
Channel Partners
08.2025 - Current
Marketing Intern
Nortech Systems Inc
05.2024 - 08.2024
Student-Athlete Class Checker
Iowa State Athletics
08.2023 - 12.2023
Lead Bartender
Al & Alma's Supper Club and Charter Cruises
05.2022 - Current
Bachelor of Science - Public Relations
Iowa State University