Lia Borman
Highlands Ranch,CO
Summary
Dynamic Design Sales Consultant with 4 years of experience partnering with architects, interior designers, and trade professionals to drive sales and influence product specification across residential and commercial projects. Results-driven sales professional with a strong track record of building lasting client relationships, retaining accounts, and exceeding sales goals through consultative selling. Experienced in product knowledge and specification, driving sales growth across multiple trade channels.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Design Sales Consultant
ANN SACKS Tile & Stone Inc.
DENVER, CO
09.2022 - Current
- Met and exceeded annual plan goals resulting in over $3M in sales
- Assisted architects, designers, and contractors with tile selection, aligning product with design intent, performance, and budget within the A&D community
- Built relationships across multiple channels including architects, designers, builders, contractors, and dealers
- Stayed informed on design trends, market activity, and competitive products to better position solutions with clients
- Delivered product presentations, lunch-and-learns, and educational sessions to architects and designers to increase product awareness and specification resulting in large sales orders of upwards of $100K
- Built relationships across multiple channels including architects, designers, builders, contractors, and dealers
- Delivered exceptional customer service, fulfilling client orders, quotes, pricing requests, and answering clients' questions through email, phone, and in person
- Proactively prospected, qualified, and developed new trade clients to expand territory and drive revenue growth
- Resolved customer issues and product-related concerns to ensure satisfaction and maintain long-term relationships
- Managed a pipeline of active projects in Salesforce, tracking opportunities from initial concept through final sale.
- Supported clients throughout the project lifecycle from concept to completion, ensuring product alignment with design and construction needs
- Collaborated cross-functionally with internal teams including sales ops, marketing, and operations to support project execution and client satisfaction
- Engaged in client outreach travel with trade industry clientele in Denver, Aspen, Vail, Boulder, Colorado Springs, the Western Mountain Region, Kansas, New Mexico, North Dakota, and South Dakota to grow business and maintain client relationships
Showroom Sales Consultant
Rampart Supply
Denver, CO
2021 - 04.2022
- Professionally conducted organized customer consultations providing product knowledge, advice, and unique plumbing solutions based on customers' expectations
- Interacted with homeowners, plumbers, builders, designers, and other trade professionals while being sensitive to each of their individual needs
- Administered the highest level of comprehensive customer service by answering customer questions and promptly troubleshooting issues
- Created quotes, process sales orders, and coordinate product delivery based on the project's schedule
- Collaborated with Purchasing for unique product, ordering, or job requirements
- Answered customer phone calls, qualify leads, and follow up on opportunities
- Supported team members in daily business activities
- Ensured warranty requirements and responsibilities are understood by the customer
- Courteously handled customer returns
- Maintained currency on product and technical knowledge as well as current construction trends.
Broker Associate
HomeSmart/Keller Williams
Greenwood Village/Denver, CO
03.2012 - 12.2021
- Worked with clients to find, purchase and/or sell their home through an honest and trusting engagement to ensure a successful sales experience
- Sold over $12.2M in residential sales averaging close to $2M a year
- Delivered exceptional customer service from contract acceptance to successful closing resulting in 2nd and 3rd generation repeat clients
- Secured a 92% closure rate by leading effective negotiations
- Forward thinking lead generating opportunities through first time buyer curriculum resulted in over $2M in sales over 2yr period
- Showed and scheduled residential properties and explained features, value and benefits of available homes
- Mentored new and/or under-performing agents to learn/improve their business
- Marketed, prepared and negotiated contracts
- Team player mentality with clients and vendors, trade professionals listening, assessing and strategizing on best results for given client.
Account Executive
Boehm & Associates
Glendale, CA
08.2009 - 03.2011
- Rehired by the President of Boehm to optimize sales growth and market share within Southern California territory
- Sold a highly technical legal service to hospitals, health insurance companies, union trust funds and third party administrators
- Served as the point of contact being the face/influencer of the company to win and maintain client business
- Increased and managed a book of business from $22M to $33M within a 2year period through consultative, relationship and solution selling
- Managed and developed relationships with clients through day-to-day interactions to actively grow industry relationships in order to gain market share
- Generated $5M in grand slam growth by creating and driving new segment of business for hospital clientele
- Reviewed health insurance claims with knowledge of cpt, diagnosis codes, medical terminology and reports to assess if claim was relevant for recovery, HIPAA rules/compliant
- Captured $1M in gains by creating a win-win strategy focused on alleviating clients of backlog/overload
- Excellent communication and interpersonal skills to engage any level of employee from C-level to administrative staff
- Grew Union Trust Funds and Third Party Administrator market share by 70% resulting in a $3M+ front-end book of business.
Education
Bachelor of Science: Business And Management -
University of Redlands
Redlands, CASkills
- A&D Sales
- Architects & Designers
- Interior Design Industry
- B2B Sales
- Business Development
- Project Pipeline Management
- Product Specification
- Consultative Selling
- Territory Growth
- Client Relationship Management
- Market Trends
- Design Trends
- Cross Functional Collaboration
- Product Presentations
- Salesforce CRM
Certification
Real Estate Brokers Associate License, State of Colorado
Timeline
Design Sales Consultant
ANN SACKS Tile & Stone Inc.
09.2022 - Current
Broker Associate
HomeSmart/Keller Williams
03.2012 - 12.2021
Account Executive
Boehm & Associates
08.2009 - 03.2011
Showroom Sales Consultant
Rampart Supply
2021 - 04.2022
Bachelor of Science: Business And Management -
University of Redlands