Summary
Overview
Work History
Education
Skills
Languages
Certification
References
Timeline
Generic
Lia Martinez Oviedo

Lia Martinez Oviedo

Louisville,Kentucky

Summary

Creative business student with hands-on experience in social media, content creation, and event marketing through internships and school projects, including a marketing internship at Headliners Music Hall. Skilled in Canva, copywriting, and building brand voice across platforms like Instagram and TikTok. Studied abroad in Seoul, South Korea, gaining insight into global trends and the entertainment industry. Experienced in engaging audiences, coordinating events, and collaborating with diverse teams. Currently pursuing a BBA with minors in Music and New Media and Entrepreneurship in the Music Industry. Passionate about connecting music, media, and pop culture with audiences through creative marketing experiences.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Intern

Headliners Music Hall
Louisville, KY
07.2024 - 02.2025
  • Tested emails before deployment.
  • Reviewed analytics from previous campaigns and identified areas of improvement.
  • Created engaging content for multiple social media platforms, such as Twitter, Instagram, and Facebook.
  • Collaborated with marketing team to develop creative campaigns and strategies.

Team Member

Target
Louisville, KY
07.2022 - 02.2025
  • Provided customer service support to ensure satisfaction.
  • Received, processed, and stocked merchandise in accordance with store policies.
  • Organized inventory shelves for easy access and maintenance of stock levels.
  • Operated cash registers to process payments from customers.

Sales Floor Associate

Dollar Tree
Louisville, KY
05.2022 - 07.2022
  • Greeted customers upon entering the store and assisted in locating desired items.
  • Assisted with stocking shelves, organizing merchandise, and maintaining the sales floor.
  • Operated a cash register to process customer purchases accurately and efficiently.

Education

BBA - Business Administration

University of Louisville
Louisville, KY
05.2026

Study Abroad - Business Administration

Yonsei University
Seoul, South Korea

Skills

  • Email marketing/ analytics techniques
  • Microsoft Office Specialist
  • Social Media Management
  • Graphic design and content creation
  • Customer service

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual
Korean
Elementary

Certification

Marketing EOP

  • Issuing Institution: Pleasure Ridge Park High School
  • Date of Certification: April 2022
  • Description: The Marketing EOP Certification demonstrates proficiency in marketing, entrepreneurship, and strategic planning, equipping individuals with essential knowledge to identify opportunities and plan successful ventures. Recipients gain insight into market analysis, product development, and promotional techniques, preparing them for success in diverse industries.

Microsoft Office Specialist (2019) Certification

  • Issuing Institution: Microsoft
  • Date of Certification: April 2024
  • Description: This certification indicates proficiency in using Microsoft Office applications such as Word, Excel, PowerPoint, Access, and Outlook, with a focus on the 2019 version of the software suite.

References

References available upon request.

Timeline

Marketing Intern

Headliners Music Hall
07.2024 - 02.2025

Team Member

Target
07.2022 - 02.2025

Sales Floor Associate

Dollar Tree
05.2022 - 07.2022

BBA - Business Administration

University of Louisville

Study Abroad - Business Administration

Yonsei University

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