Liam Westlake
Malverne,NY
Summary
Motivated professional with a strong work ethic and adaptability. Experienced in operations management, overseeing diverse business areas with a focus on efficiency and quality. Proven track record as a task manager and team leader, excelling in analytical problem-solving and skill acquisition. Committed to driving results through effective collaboration and initiative.
Overview
9
9
years of professional experience
Work History
Associate Director Ad Operations
MindShare
New York, New York
12.2024 - Current
- Assisted team lead in overseeing measurement operations across accounts to ensure alignment with client goals.
- Created training programs for staff and new hires to enhance skillsets and promote consistency in ad operations.
- Cultivated a collaborative team environment to enhance productivity.
- Collaborated across departments to optimize client campaign trafficking and measurement.
- Implemented robust quality assurance systems for effective monitoring and troubleshooting.
- Streamlined daily operations to improve workflow and support team productivity.
Ad Operations Manager
MindShare
New York, NY
03.2021 - 12.2024
- Manage and develop a team of six Associates who construct and deliver digital ad campaigns for a wide range of clients including Unilever, Volvo, Blackrock
- Regularly lead agency-wide Ad Ops presentations to train team members to foster cross-team collaboration
- Trained team members on CM360, Sizmek, and Prisma to improve operational efficiency
- Created, tested, and monitored conversion tags on client sites to ensure accurate campaign data attribution
- Collaborated with third-party vendors to implement vendor pixels for campaigns including DoubleVerify, MOAT, Nielsen, and IAS
Sr Associate Ad Operations
MindShare
New York, NY
06.2019 - 03.2021
- Liaised with media team, third-party vendors, and clients to ensure proper implementation and optimize campaign performance
- Oversee campaign management processes including setup, discrepancies, troubleshooting, QA
- Created and quality assured CM360 and Sizmek conversion tags for accurate tracking.
- Trained new staff in Google Campaign Manager and Sizmek SAS, facilitating effective day-to-day trafficking
Ad Operations Associate
MindShare
New York, NY
06.2017 - 05.2019
- Managed the production and implementation of online advertising campaigns with Sizmek and CM360
- Collaborated with third-party tag vendors to enhance campaign tracking capabilities
- Provided daily reporting to clients, ensuring timely and accurate insights
- Executed quality assurance for creative assets.
Education
Business Management -
SUNY Empire State College
Saratoga Springs, NYSkills
- Campaign management
- CM360
- Flashtalking
- Innovid
- Tag implementation
- Quality assurance
- Creative assets
- Team Management
- Training programs
- Microsoft Office
Timeline
Associate Director Ad Operations
MindShare
12.2024 - Current
Ad Operations Manager
MindShare
03.2021 - 12.2024
Sr Associate Ad Operations
MindShare
06.2019 - 03.2021
Ad Operations Associate
MindShare
06.2017 - 05.2019
Business Management -
SUNY Empire State College