Liana Goldberger

• Established a successful business by identifying market needs and developing innovative solutions.
• Obtained distribution deals through various channels to bring product to over 1000 locations nation
• Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
• Created brand identity and ensured alignment across all departments.
• Led the logistics process from product identification and curation, negotiation with worldwide suppliers, pricing, storage solutions and shipping fulfillment.
• Developed marketing strategies online and offline through trade shows, partnerships and sales team trainings

• Generated new business with marketing initiatives and strategic plans
• Managed and facilitated distribution opportunities and business relations in local and global markets
• Identified new market segments for product penetration
• Managing the company's branding and messaging across multiple platforms
• Developing and implementing online marketing strategies to drive sales

• Responsible for development and management of e-commerce Merchandising, Site content and Marketing Strategies
• Led the logistics process from product identification and curation, negotiation with worldwide suppliers, pricing, storage solutions and shipping fulfilment
• Developed and Executed marketing strategies across various media channels, to increase sales
• Monitored and optimised website traffic, throughout Google Analytics, Heat Maps, and funnel adjustments
• Planned and executed studio and location based photoshoots which included video edits.

• Developed collaborations with partners, to penetrate the local vegan market
• Promoted the platform to targeted audience
• Worked with local marketing agencies to create suitable strategies for brand awareness, and promoted the brand story
• Located and negotiated long-term agreements with vegan brand owners, to on-board on the platform
• Created content and managed all the social media channels for the company
• Partnered with influencers, industry experts and organisations
• Produced several events for brand promotion, served as the primary point of contact for all US interactions.

Los Angeles, California, United States

• Managed distribution opportunities in local and global markets
• Created and maintaining business relations with local and global channels
  identifying new market segments for product penetration
• Managed company's branding and messaging across multiple platforms
• Developed and implementing online marketing strategies to drive sales