Lia Parisyan

• Lead content strategy across 13 verticals, with a special focus on Sports Tech and Higher Ed Tech
• Introducing SEO and migrating our site from WordPress to a more AI-friendly platform
• Driving brand refresh for parent brand a three subdivisions
• Ghostwriting, copywriting, UX design (rough wireframes), and blogging
• Grew audience on LinkedIn from 1.5k to nearly 5k in less than 4 months without spending anything

• Freelance content strategist for Spekit and ASGN.
• Represented Lightmatter in a Slack Community, creating conversations and analyzing interactions, topics, and discussions to help with brand positioning and presence.
• Created Hakkoda's information architecture and UX/UI with their Creative Director.
• Wrote a thought leadership piece on Snowflake Healthcare Cloud that got picked up and shared by the brand's VP.
• Helped Spekit rank on the first page for several competitive keywords.
• Worked with a SEO strategist to create Hakkoda's year-long content strategy, targeting key verticals and terms essential to awareness.
• Helped a well-known career coach grow his digital and social media presence.

• Coordinated marketing campaigns, monitoring accuracy, execution, and follow-up.
• Engaged with social media followers and promoted services, partnerships, and events with organic tactics.
• Organized development and implementation of diverse marketing videos, social media posts and blogs.
• Performed SEO and competitor research.
• Worked with external agency to drive GA4 migration.
• Assessed tech stack, eliminated martech redundancies and identified software to streamline content production and quality.

• Grew LinkedIn audience by 54% in less than 6 months
• Produced 71 articles than rank for podcasting terms
• Created in-depth Trainual L&D content for marketing, sales, and content teams, including videos and step-by-step how-tos
• Started and launched email segmentation
• Created two long-form data reports, one with a 62% download rate
• Managed a 48k community on Twitter
• Created first-ever eBook with 50%+ download rate

• Worked with a team of writers and content marketing strategists to create copy to promote clients' SEO, sales, and thought-leadership goals.
• Built high-ranking content for growing B2B SaaS business through quality, SEO-driven articles, and YouTube strategies.
• Increased web traffic from 10k/month to 38k/month in less than a year.
• Followed project scope and outlined content guidelines for each project.
• Worked in WordPress, JIRA, Webflow, Figma, and others to streamline content creation, management, and distribution.
• Wrote articles, bulletins, sales letters, speeches and other related informative, marketing and promotional material.
• Identified gaps in the current tech stack and came up with recommendations to eliminate Core Vitals challenges and team skill gap issues.
• Helped ideate and launch customer program and women's brands.

• Determined and elevated marketplace positioning.
• Supervised external branding strategies for purpose of single message output.
• Analyzed daily traffic data and reports to measure effectiveness of marketing strategies.
• Led creative team meetings to share ideas and bring actionable plans to fruition.
• Managed writers, artists, designers and project managers with hands-on approach to successfully accomplish daily work and special projects.
• Created marketing plans and devised strategic communication approaches.

Clients: Meridian Capital Group, Panduit, ADP, Common, The Mayflower Hotel, The Renaissance Hotel, R Lounge, Deloitte, Marriott, Doyle & Doyle, The Algonquin Hotel, 5WPR, Ronn Torossian, Venturespring Ignite, Hyperloop, Camel, Vault 49, Ketchum, Havas Worldwide, Sony Regenerator, CreativeDrive, NYSERDA, NY-Sun, Zuma Insurance, Maximum Computer Systems, Handy Self Storage, Strategic Marketing Consultants, Fujifilm, Diageo, and more.

Work: Websites, email campaigns, brand positioning, e-commerce product marketing and strategy, data sheets, brochures, banners, case studies, social posts, brand and sales decks, RFPs/RFIs, blogs, articles, press releases, direct mail, taglines, demand gen.

• Led Cloud content for IBM Think 2018 high-traffic landing page.

• Developed new positioning for IBM Analytics Hybrid Cloud and Cloud Narrative divisions.

• Expanded A/B testing for banners, landing pages, and other IBM digital properties.

• Created an universal ADA-compliant UX template for Data, Analytics, and Cloud pages.