Job Search Status
Open to workDesired start date: Immediately
Open To Work
Liat Cohen
Long Beach,NY
Work Preference
Summary
Dynamic leader in strategic partnership and marketing management with a proven track record of securing, developing, and growing profitable brands and business partnerships for a diverse portfolio of high-profile clients. Expertise includes all key marketing functions, such as branding initiatives, innovative marketing campaigns, social media management, content marketing, and orchestrating impactful trade shows. Highly skilled in organizing and executing large-scale events featuring A-list celebrity guests, creating memorable experiences that elevate brand visibility. Committed to coaching and mentoring teams while delivering world-class solutions that enhance engagement, exposure, awareness, and revenue for mission-driven organizations.
Overview
23
23
years of professional experience
Work History
Founder and Vice President of Marketing
TailFeather Designs
Long Beach, NY
05.2010 - Current
- Created an innovative and profitable jewelry brand from the ground-up. Developed and executed marketing events, sponsorships, public relations, social media, and branding initiatives. Created trade show visuals, booth displays, and sales strategies.
- Increased followers over 300%, within two months, after launching creative social media campaigns across multiple platforms.
- Successfully opened over 80 domestic and global accounts.
- Created unique marketing plans after collaborations with top photographers and well-known models for look book and other marketing and social media platforms.
- Secured numerous new customers while retaining existing base by collaborating with sales team to implement newsletter and email content targeted towards specific interests.
- Traveled globally to design concepts that reflect unique locations
Private Events Manager
EATWITH
New York, NY
07.2018 - 02.2022
- Private events manager for an immersive culinary experience platform
- Successfully developed the New York market launch for a European-based startup
- Built new relationships while cultivating existing partnerships to ensure brand awareness and exceptional experiences.
- Increased private event sales by 50% within six months by building key strategies for New York market and increasing brand awareness. Collaborated with U.S. marketing/community team to create advanced marketing and social media content.
- Secured numerous well-known celebrity chefs, with NY Times best-selling cookbooks, to join host community platform.
- Acquired numerous high-profile clients for private dinner events including J.P. Morgan, Tastemade, and Mars-Kind merger
Partner
Joy Infusion Events
New York, NY
08.2016 - 06.2018
- Co-founded and launched a premium craft cocktail catering company alongside a leading mixologist in New York City where we delivered exceptional farm-to-bar mixology services that enhanced High end client events.
- Strategically secured partnerships with prestigious clients, including iHeart Media, Dropbox, and BuzzFeed, to enhance business growth and market presence.
- Directed and executed comprehensive planning for multiple high-profile events, accommodating up to 150 guests for Republic Records, Shadow PR, UN Ambassadors, Mirrorball Marketing, LearnVest, and The Johnson Company.
- Led the event planning/private party initiatives for multiple key political figures.
Partner
Global Kinect Events
New York, NY
08.2006 - 01.2013
- Led initiatives for a socially responsible marketing and events management firm specializing in influencer marketing. Guided various organizations in crafting effective sustainability and design plans. Fostered partnerships to promote global betterment through impactful campaigns.
- Directed strategic planning and execution of launch events with A-List VIP's in attendance in both New York and Los Angeles, elevating brand visibility.
- Coordinated all aspects of large-scale greenhouse events at Toronto International Film Festival, ensuring seamless operations and VIP guest satisfaction.
- Advised on sustainability strategies and led press campaigns for Popular Music Magazine's green issue, fostering eco-friendly practices.
- Coordinated eco-friendly event activations for Greenhouse Lounge during Sundance Film Festival focusing on innovative strategies to minimize environmental impact.
- Directed branding and co-production efforts for Gandhi Peace Tour launch events alongside Dr. Arun Gandhi, managing program development and implementation to enhance peace advocacy.
- Developed and executed a comprehensive strategy for 'The Harmony Project,' enhancing film consciousness through impactful issue placement at a prestigious festival.
- Achieved successful execution of numerous large-scale initiatives, including a conscious film company, a green issue of a popular magazine, global music campaigns, product launch events, and annual film festivals.
- Led strategic event planning initiatives, enhancing client satisfaction through tailored experiences.
Account Manager
Mirrorball Marketing
01.2003 - 01.2006
- Served as the project manager and account representative, producing pop art documentaries for beverage clients
- Directed and led a video release party with over 1,500 attendees
- Implemented viral marketing campaigns for a new television show
- Created experiential marketing campaigns for a new beverage brand
- Implemented annual marketing strategies/reporting for clients.
Education
Bachelor of Arts - Communications Management
New York University
New York, NY01-2000
Skills
- Digital marketing strategies
- Event logistics management
- Brand strategy development
- Market analysis
- Content management expertise
- Data-driven marketing assessment
- Trade show management
- Budget management
- Strategic planning
- Workflow improvement strategies
- Mentorship development
Languages
Spanish
Limited Working
Hebrew
Native or Bilingual
Timeline
Private Events Manager
EATWITH
07.2018 - 02.2022
Partner
Joy Infusion Events
08.2016 - 06.2018
Founder and Vice President of Marketing
TailFeather Designs
05.2010 - Current
Partner
Global Kinect Events
08.2006 - 01.2013
Account Manager
Mirrorball Marketing
01.2003 - 01.2006
Bachelor of Arts - Communications Management
New York University