Libbie Anderson
Ammon,ID
Summary
Marketing and Communications Specialist skilled in strategic digital marketing, fostering connections with online audiences, collaborating with subject matter experts, and prepared to apply over four years of experience.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
Campbell Scientific
06.2022 - Current
- Collaborate with cross-functional teams for global marketing campaigns to increase sales
- Project management and content creation to engage diverse global market audiences
- Develop and organize social media content including videos, photos, captions, and graphics
- Edit and incorporate feedback under strict deadlines
- Conceptualize and storyboard video and social media content for simultaneous campaigns
- Review analytics to identify opportunities for improvement and develop strategies to maximize reach
Marketing Assistant
Campbell Scientific
11.2019 - 06.2022
- Provided editorial feedback to scientific writers to improve technical blogs and case studies
- Collaborated with product managers, photographers, and cinematographers to create original content
- Boosted website traffic by developing engaging blog posts and short-form video content
- Demonstrated a high level of initiative and creativity while tackling difficult tasks
Corporate Communications Teaching Assistant
Utah State University
08.2021 - 12.2021
- Provided detailed feedback on corporate communications materials
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality work
- Conducted thorough fact-checking to ensure accuracy and credibility of information
- Adept at working independently and collaboratively in a team environment
Education
Bachelor of Science - Journalism, Public Relations
Utah State University
Logan, UT05.2022
Skills
- Strategic planning and alignment
- Self-motivated
- Brand positioning
- Social media marketing
- Public and media relations
- Corporate communication
- Multicultural sensitivity
- Team leadership
- SEO proficiency
Timeline
Marketing Specialist
Campbell Scientific
06.2022 - Current
Corporate Communications Teaching Assistant
Utah State University
08.2021 - 12.2021
Marketing Assistant
Campbell Scientific
11.2019 - 06.2022
Bachelor of Science - Journalism, Public Relations
Utah State University
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