Lidi Cala

Industrial Designer focused on social and sustainable design, with expertise in user-centered design and product strategy. Experienced in research, developing systems, and creating products and services that meet user needs. Proficient in Adobe Creative Suite, Figma, wireframing, prototyping, and usability testing. My software development experience enhances my ability to integrate technology into design solutions for seamless user experiences. Additionally, I bring a strategic mindset from my marketing and digital content creation experience, achieving measurable improvements in brand engagement and audience growth.

Co-Founder, Humanizing Non-Discriminating 

Design Team Leader01/01/15 – 05/01/19

• Led a team of 35+ people, including managing subgroup leaders, ensuring project alignment and fostering collaboration.
• Applied Human-Centered Design methodology to address social challenges in a neighborhood, focusing on sustainable solutions with recoverable materials.
• Achieved measurable improvements in community infrastructure, resulting in positive impacts for the neighborhood.

• Publication of project 'Huertas Urbanas' in M&M Magazine Issue 92, 01/01/16
• Best Materials and Processes 'Fibers' Project, 11/01/16
• Best project Commercial Spaces Workshop, 06/01/16
• Best project Interaction Systems Workshop, 06/01/15
• Best Productive Processes Workshop project, 11/01/15