Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ligia Lanza

Metairie,LA

Summary

General Manager with 10 years of experience driving revenue performance, growth, and service excellence for well-established hospitality organizations. Proven track record of success driving retail/optical operations, achieving ambitious sale and revenue goals. Proven expertise in executing robust strategies, managing budgets, and educating teams on profitable growth within company ethics.

Overview

11
11
years of professional experience

Work History

Assistant Market Manager

LensCrafters
03.2019 - Current
  • Mentored junior team members, fostering a supportive environment that encouraged professional development.
  • Created detailed sales forecasts based on historical data, enabling accurate budget planning and resource allocation.
  • Established strong client relationships through consistent follow-up and attentive customer service, leading to repeat business.
  • Evaluated staff performance regularly; providing constructive feedback, identifying areas for improvement, and offering support as needed.
  • Participated in regional meetings among other assistant market managers; sharing best practices, discussing challenges, and collaboratively developing solutions for continued success within the company.
  • Coordinated insurance benefits while maintaining records for walk-in patients, prescriptions, and work orders.
  • Streamlined operational processes for improved efficiency and increased profitability.
  • Increased market share by developing and implementing targeted marketing strategies.
  • Directed work of 12 sales professionals at multiple offices across 2 locations.

General Store Manager

Charming Charlie
01.2016 - 02.2019
  • Achieved the highest Average Dollar Sale in the region for Q3-Q4 including the highest conversion rate in 2018
  • Increased sales by 25% over the period of two years
  • Maintain turnover within the company expectation
  • Developed more than three assistant managers to their own stores within four years
  • Increased customer satisfaction through exceptional service and well-trained, knowledgeable staff members.
  • Managed financial aspects of the store including budgeting, expense tracking, and payroll administration for optimal cost control.
  • Developed and implemented successful staff incentive programs to motivate employees.

Co-Manager

Charming Charlie
01.2014 - 12.2016
  • Streamlined operational processes for increased efficiency, leading to reduced costs and improved customer experience.
  • Increased sales revenue by 3% by training and mentoring staff in effective selling techniques and product knowledge.
  • Managed inventory control, ensuring optimal stock levels while minimizing shrinkage and wastage by 2%.
  • Collaborated with Store Manager to develop promotional strategies that effectively attracted new customers and increased foot traffic.
  • Improved employee retention rates by fostering a positive work environment through team-building activities and open communication.

Visual Lead

Charming Charlie
01.2013 - 01.2014
  • Stock merchandise, takes inventory, facilitates stock transfers, ticket, and re-ticket, execute markdowns, and maintain awareness of potential loss prevention issues and activities
  • Maintaining a compelling presentation of merchandise that will engage customers and help stimulate sales activity
  • Coached new associates on visual standards.
  • Arranged consistent shelves, bins, and racks at 2 locations by following established planograms.

Education

Bachelor of Science in Business Management -

McNeese State University
Lake Charles, LA
05.2024

Skills

  • Content creation
  • Inventory control
  • Organizational skills
  • Relationship building
  • Promotional planning
  • Time management
  • Brand management
  • Data-driven decision making
  • Budget management
  • Team Recruiting and Hiring

Languages

Spanish
Native or Bilingual

Timeline

Assistant Market Manager

LensCrafters
03.2019 - Current

General Store Manager

Charming Charlie
01.2016 - 02.2019

Co-Manager

Charming Charlie
01.2014 - 12.2016

Visual Lead

Charming Charlie
01.2013 - 01.2014

Bachelor of Science in Business Management -

McNeese State University

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Ligia Lanza