Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Lilian Chioma Obasi

Lagos,Lagos

Summary

Dynamic Marketing Manager with a proven track record at Valuemax Pearl Limited, adept in market analysis and CRM management. Spearheaded innovative marketing strategies, boosting market share and enhancing customer engagement. Excelled in partnership development and competitor analysis, demonstrating exceptional business development skills. Achieved a 25% revenue increase in real estate, showcasing unparalleled market insight and relationship-building prowess.

Overview

12
12
years of professional experience

Work History

Marketing Manager

Valuemax Pearl Limited
Lagos, Lagos
02.2022 - Current
  • Developed marketing strategies based on corporate objectives and market trends.
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Marketed products and services at tradeshows and promotional events.
  • Coordinated marketing events to showcase product and service offerings.
  • Worked with the management team to oversee and monitor marketing strategy.

Sales Marketer

Afriluxe Nigeria Limited
Lagos , Lagos
09.2018 - 11.2021
  • Maintained accurate records of customer interactions using CRM software.
  • Managed relationships with vendors and distributors to maximize sales opportunities.
  • Researched and identified market demand, pinpointed potential market segments, executed pricing strategies and established sales targets to boost employer's market share.
  • Developed sales presentations that highlighted key features of products or services being sold.

Real Estate Agent

Weli & Associates (Estate Surveyor and Valuers)
Port Harcourt
03.2013 - 03.2017
  • Successfully managed all aspects of the home buying and selling process
  • Conducted open houses and property tours of the GRA phase 11 and surrounding areas familiarizing clients with the area and exemplifying the benefits the town has to offer
  • Increased agency revenue from leased properties by 25% in 2014
  • Demonstrated exceptional prospecting skills by generating extensive client base through aggressive marketing and personal referrals from satisfied buyers and sellers
  • Excelled in client development, public relations, customer follow-up and property management
  • Displayed superior talent in effectively communicating with sellers, buyers, banks and mortgage lenders

Education

Bachelor of Science - Marketing

Imo State University
Owerri, Imo State, Nigeria
12.2011

Skills

  • Business development
  • Market analysis
  • Customer segmentation
  • Advertising management
  • PeopleSoft
  • Marketing campaign management
  • Partnership development
  • Go-to-market strategy development
  • CRM management
  • Campaign management
  • Partnership marketing
  • Competitor analysis

References

Available on request

Timeline

Marketing Manager

Valuemax Pearl Limited
02.2022 - Current

Sales Marketer

Afriluxe Nigeria Limited
09.2018 - 11.2021

Real Estate Agent

Weli & Associates (Estate Surveyor and Valuers)
03.2013 - 03.2017

Bachelor of Science - Marketing

Imo State University

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Lilian Chioma Obasi