Lillian Borden
Florence,AL
Summary
Results-driven graphic designer successful at applying technical skills to create art that informs and engages customers. Clear communicator and collaborative team player with an eye for detail and skill in layout design.
Overview
10
10
years of professional experience
Work History
Digital Marketing Specialist
Freelance
08.2017 - Current
- Designs and develops visually appealing, user-friendly websites, ensuring seamless functionality and optimal user experience.
- Creates compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Executes targeted email marketing campaigns to engage with customers and drive conversions.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
Legal Assistant
Cindy S. Schuessler, Attorney At Law
01.2021 - 11.2021
- Assisted with trial preparation, including creation of exhibits, compilation of witness lists, and organization of evidence materials.
- Increased client satisfaction by efficiently managing case files and promptly addressing inquiries.
- Facilitated timely resolution of legal matters by preparing and organizing essential documents.
- Improved communication between attorneys and clients by scheduling meetings, providing status updates, and relaying critical information promptly.
- Reduced errors in court filings by meticulously proofreading documents for accuracy before submission.
Layout Designer
The Crimson White
05.2014 - 05.2015
- Collaborated with editorial team to conceptualize and execute layout designs for newspaper articles, ensuring visual coherence and alignment with editorial objectives.
- Utilized design software such as Adobe InDesign to create and arrange text, images, and graphics within layout templates for print publication.
- Adhered to The Crimson White's style guide and branding guidelines, maintaining consistency in layout design across editions.
- Reviewed proofs and made necessary revisions to ensure accuracy, clarity, and quality of final layout before publication.
- Collaborated with printing and production teams to ensure timely and accurate delivery of layout files for printing, monitoring print quality to meet publication standards.
Education
Bachelor of Arts - Advertising
The University of Alabama
Tuscaloosa, AL08.2015
Skills
- Adobe Creative Suite (InDesign, Photoshop, Illustrator, Express)
- Layout Design
- Graphic Design
- Web Design
- Visual Communication
- Attention to Detail
- Design Thinking
- Responsive Design
- Visual Hierarchy Understanding
- Team Collaboration
- Logo Design
- Color Theory Proficiency
Timeline
Legal Assistant
Cindy S. Schuessler, Attorney At Law
01.2021 - 11.2021
Digital Marketing Specialist
Freelance
08.2017 - Current
Layout Designer
The Crimson White
05.2014 - 05.2015
Bachelor of Arts - Advertising
The University of Alabama