Lillian Mayer

Notable Clients: Procter & Gamble, Google, Spotify, L'Oréal, Gin and Juice by Dre & Snoop

• Brand Lead for Procter & Gamble at Bayou Classic (Attendance: 63,207):
  Served as the liaison between Procter & Gamble and event activation teams, ensuring all logistics aligned with brand strategy. Resolved personnel issues swiftly, liaised between dissenting parties, and kept activations on schedule under high-pressure timelines.
• Lead Production Assistant for Spotify Wrapped at House of Blues Houston (Capacity: 1,200):
  Coordinated onsite logistics, talent appearances, and crew operations to ensure seamless campaign execution. Remained composed and highly productive during live show stress points, ensuring adherence to safety protocols.
• Lead Production Ambassador for Google’s Tech Equity Collective at AfroTech (Attendance: 37,500):
  Elevated brand presence by overseeing crew workflow, advocating for ambassadors, and managing complex activations. Provided mentorship to junior staff and ensured top-tier guest engagement.
• Brand Lead for Google, L'Oréal, and Gin and Juice by Dre & Snoop:
  Led cross-state activations across five states, managing crowds averaging over 2,000 per event and teams of 6–9 ambassadors. Oversaw all sponsorship deliverables including signage, hospitality, and branding. Tackled on-site challenges and managed crises with professionalism to minimize production impact.
• Designer & Executor of Marketing Collateral for Major Events:
  Created branded materials for events with audiences ranging from 200 to 2,500, resulting in a 25% average boost in audience engagement.
• Additional Responsibilities Across All Events:
  Booked talent, coordinated travel, enforced safety standards, and provided consistent on-the-ground leadership that elevated production quality and protected brand integrity.

• Acted as liaison between clients and external collaborators, vendors, and production partners—resolving conflict, maintaining tone, and ensuring smooth communication pipelines across multiple fast-paced projects.
• Advised creators, talent, and small business clients on brand tone, emotional awareness, and interpersonal communication—skills vital to casting, crew cohesion, and story development.
• Developed internal comms systems (email templates, contact lists, talking points) to keep projects organized and aligned with client goals.
• Supported on-the-fly crisis management and situational awareness in high-pressure or sensitive environments, creating trust and preventing disruption—parallel to on-set AP responsibilities.
• Provided talent coaching, language adjustment, and media prep to ensure client presentation was professional and aligned with brand/story needs.
• Contributed to the creative development of brand messaging and campaign strategy, working alongside designers, producers, and creative leads.
• Created marketing assets by writing (creating copy), shooting, and editing video content to support client campaigns.

Black Girls Film Camp (BGFC) | 2020–2023

• Promoted from Editor to Producer after original producers exited two award-winning short films (How Did We Get Here? and Uke). Took over full-scale production responsibilities, including casting 40+ actors, scouting and booking locations, managing budgets, and ensuring timely delivery.
• Spearheaded casting sessions, selecting talent that best fits the project's needs.
• Managed crisis situations, resolving issues promptly to minimize impact on production.
• Led Content Creation & Graphic Design for national campaigns targeting teen filmmakers across the U.S. Captured and edited photo/video content, designed promotional graphics, and managed digital assets for social media and grant reporting.
• Liaison Between Founders, Stakeholders & Teen Filmmakers: Served as a key communication bridge between executive leadership, administrative teams, teen directors, and external partners to ensure consistent messaging and support.
• Executive Assistant Duties:
  Drafted and submitted recommendation letters for teen participants, managed meeting agendas and minutes, and maintained spreadsheets and operational documents for founders. Handled confidential communications and ensured deadlines were met across departments.
• Festival & Industry Engagement:
  Represented BGFC at top film festivals and networking events, assisting in partnership cultivation, fundraising efforts, and program visibility.

• Produced and edited marketing videos during COVID to connect patrons with digital resources across the Charlotte metro area, increasing virtual engagement and awareness.
• Created training and “How-To” content (voiceovers, tutorials, internal videos) to support onboarding and user education across 21 library branches.
• Increased program attendance by over 200% through targeted campaigns, interactive displays, and systemwide engagement initiatives adopted branch-wide.
• Coordinated large-scale live events (up to 1,000 attendees), overseeing logistics, vendor relations, and promotional efforts to ensure smooth execution.
• Led the launch of the Teen Job Help Center and provided technical instruction in filmmaking, audio engineering, and digital production tools.
• Directed catalog, media and instructional services in library.
• Conducted informational literacy workshops for community members, improving research skills and resource utilization.