Summary
Overview
Work History
Education
Timeline
Technical Skills
Generic

Lily Warkow

New York,NY

Summary

Experiential Marketing Professional Dynamic, highly organized, service-oriented, with a proven track record of strengthening client relationships and establishing strong trust. Known for adaptability, clear communication, and a results-driven approach across strategic account management. Ability to work collaboratively in a fast-paced environment managing multiple projects with changing priorities.

Overview

2027
2027
years of professional experience

Work History

Account Executive; Events

The Berman Group
New York, NY
2025 - Current

Manage day-to-day operations for multiple real estate association clients, including marketing, event planning/logistics, budgeting, and membership engagement. Plan and execute large-scale events with 1,000+ attendees, managing agendas, registrations, sponsorships, promotions, vendors, venues, and on-site logistics. Oversee budgets, track expenses/invoices ensuring financial alignment with client association goals. Collaborate with internal design teams to produce branded materials, ads, and client communications.

• Develop engaging membership/sponsorship initiatives and oversee member communications/databases in support of client association growth, resulting in continuous positive feedback from clients and superior client satisfaction exceeding expectations.
• Lead event promotional efforts and initiatives through integrated marketing, public relations, and social media campaigns increasing registrations by 10% and sponsorship purchases by 5%.

• Secured high-profile speakers for client events.

• Implemented process improvements and streamlined workflows for improved efficiency.

Membership & Marketing Coordinator

The Union League Club of New York
New York, NY
2023 - 2025

Oversaw admissions process and guest membership program; conducted prospective new member clubhouse tours; communicated with internal committee members and prospective candidates for weekly interviews while tracking all candidate paperwork. Managed club website/social media; promoted events; coordinated monthly committee meetings; planned new membership events and black-tie dinners, including décor, attendance tracking, and on-site event execution. Handled 40-50 calls and emails per day.


• Improved club merchandise program resulting in highest sales record in 5 years; promoted/hosted pop-up sales events, streamlined purchase orders, inventory and SKU’s.

• Initiated member outreach increasing retention, with lowest resignation rate since 2019.

• Increased attendance of new member events by 25%.

• Researched worldwide private clubs and established 5 new reciprocal partnerships.

• Updated 1,500 member photos with Adobe Photoshop, leading to reduced error charges.

• Created committee/event calendars using Management/Calendar database system.

Client Services Intern

Brownstein Group
Philadelphia, PA
06.2022 - 08.2022

• Led summer long project conducting research on potential new client sponsorship opportunities and presented to internal senior executive leadership and CEO.
• Assisted in developing client proposals and presentations.
• Conducted competitive market research for largest client account, identifying potential marketing opportunities.
• Participated in stakeholder meetings to discuss program objectives and strategies.

Account Management Intern

beMarketing
Trooper, PA
06.2021 - 08.2021

• Supported day-to-day management of client accounts by ensuring timely communication and resolving inquiries efficiently.

• Managed social media including promotions and SEO for several agency clients.

• Conducted client industry research to identify trends and deliver actionable insights that informed account optimization.

• Collaborated cross-functionally with multiple departments to support client initiatives and strengthen internal workflows.

Treasurer & Executive Committee Member

Sigma Delta Tau Sorority
University Park, PA
10.2020 - 11.2021

• Achieved highest dues payment rate in the last 10 years.

• Managed monthly budgets and financial reports to ensure fiscal responsibility.

• Oversaw fundraising initiatives, enhancing revenue for chapter events and activities.

• Trained new members in budget management and financial best practices.

• Maintained accurate records of income and expenses using accounting software.

• Implemented strategies to improve organizational financial performance.

Education

Bachelor of Arts - Advertising; Digital Media Trends & Analytics

Pennsylvania State University
University Park, PA
05-2023

Timeline

Client Services Intern

Brownstein Group
06.2022 - 08.2022

Account Management Intern

beMarketing
06.2021 - 08.2021

Treasurer & Executive Committee Member

Sigma Delta Tau Sorority
10.2020 - 11.2021

Account Executive; Events

The Berman Group
2025 - Current

Membership & Marketing Coordinator

The Union League Club of New York
2023 - 2025

Bachelor of Arts - Advertising; Digital Media Trends & Analytics

Pennsylvania State University

Technical Skills

  • Microsoft Excel, PowerPoint, and Word,
  • Management/Calendar Database Systems
  • CRM Systems such as ClubEssential
  • Adobe Photoshop
Lily Warkow