
Experiential Marketing Professional Dynamic, highly organized, service-oriented, with a proven track record of strengthening client relationships and establishing strong trust. Known for adaptability, clear communication, and a results-driven approach across strategic account management. Ability to work collaboratively in a fast-paced environment managing multiple projects with changing priorities.
Manage day-to-day operations for multiple real estate association clients, including marketing, event planning/logistics, budgeting, and membership engagement. Plan and execute large-scale events with 1,000+ attendees, managing agendas, registrations, sponsorships, promotions, vendors, venues, and on-site logistics. Oversee budgets, track expenses/invoices ensuring financial alignment with client association goals. Collaborate with internal design teams to produce branded materials, ads, and client communications.
• Develop engaging membership/sponsorship initiatives and oversee member communications/databases in support of client association growth, resulting in continuous positive feedback from clients and superior client satisfaction exceeding expectations.
• Lead event promotional efforts and initiatives through integrated marketing, public relations, and social media campaigns increasing registrations by 10% and sponsorship purchases by 5%.
• Secured high-profile speakers for client events.
• Implemented process improvements and streamlined workflows for improved efficiency.
Oversaw admissions process and guest membership program; conducted prospective new member clubhouse tours; communicated with internal committee members and prospective candidates for weekly interviews while tracking all candidate paperwork. Managed club website/social media; promoted events; coordinated monthly committee meetings; planned new membership events and black-tie dinners, including décor, attendance tracking, and on-site event execution. Handled 40-50 calls and emails per day.
• Improved club merchandise program resulting in highest sales record in 5 years; promoted/hosted pop-up sales events, streamlined purchase orders, inventory and SKU’s.
• Initiated member outreach increasing retention, with lowest resignation rate since 2019.
• Increased attendance of new member events by 25%.
• Researched worldwide private clubs and established 5 new reciprocal partnerships.
• Updated 1,500 member photos with Adobe Photoshop, leading to reduced error charges.
• Created committee/event calendars using Management/Calendar database system.
• Led summer long project conducting research on potential new client sponsorship opportunities and presented to internal senior executive leadership and CEO.
• Assisted in developing client proposals and presentations.
• Conducted competitive market research for largest client account, identifying potential marketing opportunities.
• Participated in stakeholder meetings to discuss program objectives and strategies.
• Supported day-to-day management of client accounts by ensuring timely communication and resolving inquiries efficiently.
• Managed social media including promotions and SEO for several agency clients.
• Conducted client industry research to identify trends and deliver actionable insights that informed account optimization.
• Collaborated cross-functionally with multiple departments to support client initiatives and strengthen internal workflows.
• Achieved highest dues payment rate in the last 10 years.
• Managed monthly budgets and financial reports to ensure fiscal responsibility.
• Oversaw fundraising initiatives, enhancing revenue for chapter events and activities.
• Trained new members in budget management and financial best practices.
• Maintained accurate records of income and expenses using accounting software.
• Implemented strategies to improve organizational financial performance.