Lily F. Thrall

• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Identified opportunities to improve business process flows and productivity.
• Monitored industry trends, keeping current on latest changes and competition in industry.
• Clarified roles, responsibilities and expectations of staff.
• Collaborated with senior management to develop strategic initiatives and long term goals.
• Worked with producers and other team members to meet deadlines.
• Established and maintained relationships with content providers.
• In addition to the day-to-day responsibilities listed in previous positions...

• Drove strategic improvements to enhance operational and organizational efficiencies.
• Led development of business operation processes and policies.
• Manage a team handling all contracting of videos and artwork for all artists on Atlantic’s roster.
• Oversaw the legal clearance and delivery of all music videos & premium video content through Warner Music Group's supply chain to meet release dates at DSPs.
• Drafted deal memos with 3rd parties and client agencies for sponsored projects.
• Responsible for auditing and approving expenses for Video Production, Viral & Video Content teams.
• Approved and facilitated $35M+ annual spend on music videos, premium video content, viral content, album packaging, digital images & press images.
• Worked with Creative Video teams to expand our ability and resources to produce and deliver high volumes of short-form "viral" content for social media.
• Ensured continuity of rights between all creative assets on each project.
• Responsible for ensuring all Intellectual Property Rights are secure prior to the release of any art or video assets.

Oversaw all aspects of Video Operations within Atlantic Records (NY & LA) including, but not limited to, the following:

• Contracted all video productions and overseeing all non-official video content - 500+ pieces annually.
• Worked closely with Marketing Operations, Royalties, A&R Administration, Business Affairs, Marketing and Art departments to ensure contractual compliance, creative and financial approvals.
• Confirmed copyrights of Atlantic-owned video assets when 3rd-party licenses are requested.
• Ensured compliance with all SAG-AFTRA music video agreement terms, including state and federal wage regulations.
• Oversaw Covid Compliance for all photo and video shoots produced and contracted by Atlantic (WMG and local regulations).
• Developed new agreements and/or revise existing agreements with BA dept to ensure we can meet the needs of our ever-changing business and maintain copyright.
• Managed team of direct reports.

• Contracted 260+ music videos and countless short-form audio-visual content pieces annually within the Video Production & Content departments for Atlantic Records Group, including negotiation of terms in coordination with Business Affairs when necessary.
• Coordinated contracting of several multi-million dollar films with label's Deputy General Counsel.
• Coordinated licensing agreements for footage created by 3rd parties to be included within an official music video, including short-film footage, home videos, and stock footage.
• Drafted internal budgets for official music videos and video content and route for approval.
• Administer all payments relating to music videos and content, totaling between $25-35M annually.
• Worked closely with Artist Management to ensure that all costs are accounted for and are approved within our internal budgets.
• Ensured all legal clearances are in place for tracks, side artists and video treatment prior to the start of production.
• Ensured all videos are cleared by Business Affairs prior to release in any capacity.
• Ensured compliance with local law regarding minors employed in the Entertainment Industry.
• Ensured all deliverables are received prior to the close of accounting on each project.
• Ingested & audited wrap documents to ensure compliance with our music video agreement.
• Ensured label holds copyright for all audio-visual content prior to release.
• Ensured compliance with SAG-AFTRA Union Music Video Agreement, including compliance with all federal and state wage regulations.
• Declared production information for all video shoots to label's insurance company prior to start of production.
• Coordinated video billing for product placement with the appropriate parties, both internally and externally.
• Revised company's standard agreements and policies in association with Business Affairs to reflect economic changes in the music industry.
• Managed Office Production Assistant handling filing, running, and general administrative duties for Video Admin.
• Attended video shoots when needed.