Lin Yu Ting Carson
Content Manager
Hong Kong
Summary
Content Manager and content marketing professional building SEO content plans for creative and corporate campaigns that connect editorial ideas to campaign goals and audience growth. Partners with performance marketing, digital operations, and regional teams to align timing, messaging, and promotion across channels. Improves search visibility and campaign impact by managing the content workflow from planning through delivery.
Overview
3
3
Languages
9
9
years of professional experience
Work History
Content Manager
Voltage X
Hong Kong
04.2026 - Current
- Manage content deadlines weekly to keep launches, campaign updates, and editorial shifts on track.
- Develop and execute content strategies aligned with marketing and growth priorities to support brand and campaign goals.
- Strengthen brand storytelling through SEO-friendly content that improves search visibility while staying aligned to voice and audience expectations.
- Consolidate input from multiple markets into a cohesive SEO content strategy that reflects local insights and regional priorities.
- Collaborate with Performance Marketing, Content, Digital Operations, and regional teams to align SEO content with business goals across channels.
- Mentor content team members, provide feedback, and support continuous improvement in execution quality and productivity.
Editor
Art & Piece (美紙) and JET Magazine
Hong Kong
08.2022 - 04.2026
- Delivered major monthly editorial projects across interviews, critiques, and visual features.
- Interviewed fashion figures and wrote in-depth reports, critiques, and features through independent research.
- Directed creative concepts for features, interviews, and visual editorials to sharpen the publication's editorial voice.
- Led editorial shoots from concept development through team assembly, on-set coordination, and post-production.
- Collaborated with production, design, sales, and marketing teams to align content with brand tone and cross-channel goals.
- Coordinated event logistics costs across physical, hybrid, and virtual programs.
- Planned integrated print and digital strategy, curated event programs, and secured media placements for priority initiatives.
Senior Editor
ZTYLEZ.com
Hong Kong
09.2020 - 07.2022
- Produced fashion features monthly through interviews, critique writing, and trend research across print and digital coverage.
- Wrote in-depth reports, critiques, and fashion features after interviewing key figures and independently researching story angles.
- Coordinated monthly fashion styling coverage while managing creative content writing and advertorial concepts from brainstorming through production organization.
- Developed integrated marketing plans across content marketing, social media, and digital campaigns to expand event reach and publicity.
- Managed event logistics, vendor liaison, run-down preparation, onsite support, and post-event follow-up for smooth delivery.
- Covered news and articles across fashion, art, watches, automobiles, auction, and lifestyle for ZTYLEZ MAN.
Editor
MENXPAT
Tsuen Wan, NTW
04.2018 - 09.2020
- Wrote celebrity fashion and topic-driven feature stories that reinforced brand storytelling.
- Covered news and articles across fashion, watches, automobiles, gadgets, lifestyle, and travel.
- Reported on Paris Fashion Week 2020, capturing runway developments and editorial angles for MEN/FW20 coverage.
- Managed monthly feature planning and publication timelines for recurring editorial packages.
- Coordinated styling, interview, and writing inputs into cohesive feature content for publication.
- Maintained editorial accuracy across news, features, and lifestyle coverage.
Fashion Reporter (Menswear)
Milk X Magazine
Hong Kong
06.2017 - 12.2017
- Wrote feature articles and news copy on menswear topics, aligning each piece with Milk X Magazine's editorial tone.
- Conducted interviews, prepared English interview scripts, and translated them into Chinese for publication.
- Edited and proofread bilingual articles to improve clarity, consistency, and publication readiness.
Education
Bachelor of Arts - English Language and Literature
Hong Kong Baptist University
08-2017
Associate of Arts - English Professional Communication
Community College of City University
08-2015
Diploma - Communications
Hong Kong College of Technology
08-2013
High School Diploma - undefined
La Salle College
Hong Kong08-2012
Skills
Brand storytelling
Editorial calendar management
Cross-functional collaboration
Creative briefing
Fashion editorial direction
Interviewing
Publication Planning
Story development
Trend analysis
Social media content strategy
Content management
Campaign integration
Copyediting
Art direction
SEO content strategy
Key Projects
In my role as a Senior Editor at JET Magazine and Art & Piece, I led and engaged project for various luxury and high-end brands, such as CHANEL, DIOR, CARTIER, RIMOWA, CHRISTIE'S, CHOW TAI FOOK, DIPTYQUE. At VOLTAGE X, as a Content Manager, I oversaw end-to-end campaign execution and brand positioning for clients like Pacific Place, Sino Suites, Raffles Family Office, Hong Kong Airlines, Hang Lung Mathematics Awards, demonstrating consistent ability to manage complex agency briefs, lead production teams, and deliver premium content.
Timeline
Content Manager
Voltage X
04.2026 - Current
Editor
Art & Piece (美紙) and JET Magazine
08.2022 - 04.2026
Senior Editor
ZTYLEZ.com
09.2020 - 07.2022
Editor
MENXPAT
04.2018 - 09.2020
Fashion Reporter (Menswear)
Milk X Magazine
06.2017 - 12.2017
High School Diploma - undefined
La Salle College
Associate of Arts - English Professional Communication
Community College of City University
Bachelor of Arts - English Language and Literature
Hong Kong Baptist University
Diploma - Communications
Hong Kong College of Technology