Linda Crow
Lakeland,FL
Overview
15
15
years of professional experience
Work History
Advertising Sales Representative
Consolidated Publishing
Pell City, AL
06.2015 - 07.2022
- High achieving advertising sales representative with strong creative background and professional sales experience.
- Adept at working independently as well as with team to achieve sales goals and meet production deadlines. Worked effectively under pressure and in stressful situations.
- Identified new business opportunities, managed and maintained excellent relationships with new and existing clients maintaining healthy sales pipeline.
- Built solid relationships with customers and collaborated with team of graphic designers to produce effective advertising material.
Assistant Manager
Steinmart, Inc.
Vestavia Hills, AL
10.2014 - 10.2015
- Initiated marketing strategies to drive sales by networking within community while partnering with advertising department to customize promotional material.
- Enhanced and ensured high quality store presentation by using creativity in conjunction with merchandise guidelines and directives. Capitalized on promotional strategies and advertising inserts to optimize selling space and maximize selling potential.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
Selling Business Manager
Dillard's
Oxford, AL
10.2013 - 10.2014
- Tenacious in building new and existing better handbag business increasing department sales 74% resulting in promotion to management.
- Oversaw 1 million dollar Clinique cosmetic counter consistently exceeding sales goals.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Evaluated performance against goals and implemented appropriate development plans.
Owner/Operator
La Ti Da Specialty Gift & Home Decor Boutique
Pell City, AL
10.2007 - 07.2013
- Created business plan to outline each stage of business development including types of items to sell, image and clientele. Designed marketing plan to attract customers. Leased retail space in downtown location. Purchased equipment including lighting, fixtures and retail software.
- Implemented merchandising standards enhancing store fronts in downtown historic Pell City.
- Marketed boutique by organizing various campaigns and speaking out on the benefits of shopping local.
Education
BBA - Marketing
GA Southern University
Statesboro, GA06.1987
Skills
- Creative
- Outstanding work ethic
- Energetic work attitude
- People oriented, flexible and good natured
- Strong organizational skills
- Exceptional time management
- Relationship building and management
- Self-Motivated
Accomplishments
Initiated a partnership with The Greater Pell City Area Chamber of commerce to produce a magazine which exceeded sales goal 63% generating over $82,000 in additional revenue.
Tenacious in cultivating Consolidated Publishing's most profitable product, Lakeside Living Magazine, by repeatedly exceeding sales goals for 7 consecutive years.
Entrepreneur-opened, owned, operated and managed retail gift and home decor boutique for 5 years, serving a local community with a population of 15,000.
Affiliations
2020-2022 Board Member, Greater Pell City Chamber of Commerce
2011-2016 Volunteer, American Red Cross
2011-2013 Board Member, Greater Pell City Chamber of Commerce
2011-Nominated Citizen of the Year
2011-Nominated Small Business of the Year
Timeline
Advertising Sales Representative
Consolidated Publishing
06.2015 - 07.2022
Assistant Manager
Steinmart, Inc.
10.2014 - 10.2015
Selling Business Manager
Dillard's
10.2013 - 10.2014
Owner/Operator
La Ti Da Specialty Gift & Home Decor Boutique
10.2007 - 07.2013
BBA - Marketing
GA Southern University
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