Linda Goldstein
Leesburg,FL
Summary
Committed Senior Living Executive with expertise in administrative sales and marketing, driving occupancy growth and enhancing net operating income. Skilled in cultivating community relationships and elevating brand visibility while prioritizing a culture of care. Leader committed to operational improvements through effective communication and integrity, dedicated to achieving organizational goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Community Relations Director
Serenades Memory Care
The Villages, FL
11.2025 - Current
- Drove strategic initiative resulting in net occupancy increase from 63% to 90% in under 6 months.
- Grew net revenue by analyzing ADU and rate adjustments to achieve financial gain.
- Cultivated strong relationships with residents and families through transparent communication.
- Coordinated outreach initiative dedicated in promoting community features and benefits.
- Facilitated the completion of admission documents and compliance.
- Assessed market trends, evaluated competition and adapted.
- Led cross department development training on customer service impact.
- Utilized lead software, assigned Metrics and KPIs for effective management of lead development.
- Managed time effectively to prioritize tasks and ensure timely completion.
Director of Sales and Marketing
Hearthstone at Leesburg
Leesburg, FL
02.2025 - 11.2025
- Developed and implemented market strategy, census management, public relations, and brand development to drive business growth.
- Achieved occupancy and conversion goals by increasing unit occupancy from 61% to 89%.
Maintained continuous net gain to offset any losses in occupancy rates. - Continued occupancy growth and net monthly gain.
- Build strong relationships with residents, families, and referral partners.
- Analyze market trends, competitive edge and adjust accordingly.
- Enhanced lead generation and follow-up efficiency using CRM software.
- Monitored KPIs to evaluate success and inform strategic decisions.
- Launched creative leadership program emphasizing ownership, accountability, and sustainability to foster team engagement.
- Promote a culture of integrity, care, and exceptional service.
Executive Director
CERTUS Mount Dora Premier Memory Care
Mount Dora, FL
02.2022 - 01.2024
- Oversaw operations of 64-bed premier memory care, ensuring high standards of care and service delivery.
- Implemented market strategy, managed census, and developed public relations and brand initiatives to enhance facility visibility.
- Developed cohesive teams through effective recruitment and comprehensive onboarding programs.
- Budget implementation and fiscal stewardship - Top NOI performer 9 of 12 months in 2023.
- Strong knowledge and implementation of OSHA, HIPAA and ACHA compliance regulations.
- Promote a creative leadership program focused on ownership, accountability, and sustainability.
- Fostered transparent communication with residents and families to build trust and improve satisfaction.
- Executed the 2023 deficiency-free survey and submitted the County Emergency Management Plan.
Associate and Interim Executive Director
Sumter Senior Living
The Villages, FL
12.2020 - 09.2022
- Manage the operations of a 298 -unit community-Independent, Assisted & Memory Care living.
- Financial stewardship to increase revenue and NOI.
- Cultivated revenue-oriented culture to enhance financial performance.
- Led and developed a high-performing team to achieve operational goals.
- Established hospitality-driven relationships to foster customer loyalty and retention.
- Actively support the Sales and Marketing team.
- Oversaw invoicing and financial management tasks to maintain efficient operations.
Community Relations Director
Sonata Senior Living
Vero Beach, FL
06.2018 - 11.2020
- ADU from 83% to 96.7% and community growth from 76% to 97%.
- Start-up Memory Care 100% occupancy on day 62 and sustained 10 months.
- Increased occupancy rates by implementing targeted marketing strategies.
- Developed relationships to align community options with individual needs.
- Nurture leads with CRM management, marketing, web development, video.
- Promote company branding within the market.
- Coordinated events that enhanced community engagement and participation.
- Reconciled sales department expenditures and credit account.
Sales and Marketing Director
Brennity at Tradition
Tradition, FL
09.2015 - 02.2018
- Promoted from position of Sales Counselor to Sales and Marketing Director.
- Community growth AL/MC occupancy from 82% to 100% and IL from 79% to 98%.
- Grew occupancy by building strong relationships with prospects and families.
- Developed and implemented occupancy strategies to enhance community engagement.
- Startup AL Expansion 55% secured deposits.
- September/October 2017- Awarded “top” Sales Director for the region.
- Developed community awareness by building relationships with local organizations.
Education
Some College (No Degree) -
Spartanburg Community College
Spartanburg, SCSome College (No Degree) -
Seattle Pacific University
Seattle, WASkills
- Occupancy revenue growth
- Market strategy
- Regulatory compliance
- CRM utilization
- Team leadership
- Community outreach
- Business office procedures
- Adaptability
- Operations management
- Sales and marketing
Certification
• CPR/First Aid
• Certified Dementia Practitioner
• Certified Parkinson’s Educator
• AHCA Core Certification
• Certified Dementia Practitioner
• Certified Parkinson’s Educator
• AHCA Core Certification
Timeline
Community Relations Director
Serenades Memory Care
11.2025 - Current
Director of Sales and Marketing
Hearthstone at Leesburg
02.2025 - 11.2025
Executive Director
CERTUS Mount Dora Premier Memory Care
02.2022 - 01.2024
Associate and Interim Executive Director
Sumter Senior Living
12.2020 - 09.2022
Community Relations Director
Sonata Senior Living
06.2018 - 11.2020
Sales and Marketing Director
Brennity at Tradition
09.2015 - 02.2018
Some College (No Degree) -
Spartanburg Community College
Some College (No Degree) -
Seattle Pacific University