Shuntavia Deckard
Kilgore
Summary
Strategic Senior Living Marketing Director with a proven record of revitalizing an underperforming community and driving rapid occupancy growth. Successfully transformed a struggling property into a stabilized, high-performing community by increasing and maintaining a census of 100 % for six consecutive months through targeted marketing strategy, referral network expansion, and disciplined sales execution. Certified Activity Director and Medical Assistant, offering a rare combination of clinical insight, resident engagement expertise, and revenue-driven leadership to enhance market positioning, strengthen family trust, and deliver sustained census performance.
Overview
14
14
years of professional experience
Work History
Community Relations Director
Arabella of Kilgore
Kilgore, TX
09.2025 - Current
- Results-driven Marketing Director with 7 years of experience in senior living, specializing in occupancy growth, census stabilization, and brand positioning.
- Strategic marketing leader with expertise in IL/AL/Memory Care lead generation, community outreach, and CRM optimization.
- Data-driven sales and marketing executive known for increasing occupancy from 80%to 100 % within 1 month maintaining 100% census for the past 6 months
- Established over 10 new referral partnerships with hospitals, community churches, rehab centers, elder law attorneys, local physicians, and third party vendors.
- Increased professional referral base by 60% through networking events and educational seminars.
- Organized over 100 community events in the past 3 years that boosted community exposure and increased referral and tour inquiries.
- Represented the community at local organizations. Kilgore Chamber,Kilgore Senior Club and First Baptist Church
Activity Director
Arabella of Kilgore
Kilgore, TX
02.2023 - 08.2025
- Developed and implemented engaging activity programs for residents.
- Coordinated daily schedules, ensuring diverse participation in recreational events.
- Collaborated with staff to enhance resident engagement and satisfaction levels.
- Assisted in training new staff on activity facilitation protocols and best practices.
- Evaluated resident feedback to refine programming and improve service delivery.
Medication Aide
Parkview on Hollybrook
Longview, TX
11.2018 - 2023
- Checked vital signs on a daily basis and contacted nurse if there were any health concerns or behavioral changes with the Residents
- Administer and assist residents in taking medications.
- Physician communication with new medication orders.
- Blood glucose testing
- Insulin Administration
- Bridge the gap between nurse and Resident’s family members.
Mental Health Worker
Regional Crisis Response Center
Kilgore, TX
09.2016 - 04.2018
- Assessed clients' needs and referred them to financial, medical, social, and community resources and services.
- Encouraged patients to talk about their experiences in both group and individual settings.
- Directed clients to outside resources for additional assistance.
- Obtained daily vital signs on clients
- Monitored client’s mood and behavior for any change in condition.
Medical Assistant, Internal Medicine
Good Shepherd Medical Associates
Longview, TX
03.2012 - 09.2016
- Assisted with technical procedures and entered data into patient charts and records.
- Educated patients about chronic illnesses and conditions that had recently been diagnosed.
- Answered questions and delivered test results as a liaison between the physician and the patient.
- Interviewed and engaged patients to obtain medical history, chief complaints, and vital signs.
- Administered injections ordered by physician
- Phlebotomy
- Conducted outside referrals made by physician.
Medical Assistant, Internal Medicine
Brookridge Internal Medicine
Henderson, TX
11.2011 - 02.2012
- Educated patients about chronic illnesses and conditions that had recently been diagnosed.
- Answered questions and delivered test results as a liaison between the physician and the patient.
- Was in charge of preparing patients for exams, taking vital signs, and updating medical records.
- Relayed messages from patients to physicians about concerns, condition updates, and refill requests to facilitate effective treatment.
Education
Associates Degree - Medical Assisting
Centura college
Newport News, VA01.2011
Certificate - Activity Director
National Activity Professional Certification
06.2023
Skills
- Census Development & Stabilization
- Occupancy Growth Strategy
- Lead Generation & Conversion Optimization
- Tour-to-Move-In Closing
- Pipeline Management
- Competitive Market Analysis
- Revenue & Rate Strategy
- Digital Advertising
- Social Media Strategy
- Life Enrichment Programming
- Memory Care Programming
- Therapeutic Recreation
- Person-Centered Activity Planning
- Cognitive & Sensory Engagement
- Intergenerational Programming
- Event Planning & Themed Activities
Timeline
Community Relations Director
Arabella of Kilgore
09.2025 - Current
Activity Director
Arabella of Kilgore
02.2023 - 08.2025
Medication Aide
Parkview on Hollybrook
11.2018 - 2023
Mental Health Worker
Regional Crisis Response Center
09.2016 - 04.2018
Medical Assistant, Internal Medicine
Good Shepherd Medical Associates
03.2012 - 09.2016
Medical Assistant, Internal Medicine
Brookridge Internal Medicine
11.2011 - 02.2012
Associates Degree - Medical Assisting
Centura college
Certificate - Activity Director
National Activity Professional Certification