Linda Marotta
LITTLE FALLS,NJ
Summary
Creative, meticulous Visual Merchandising and Store Design (VMSD) Manager, with experience creating, developing, and implementing all visual merchandising programs for beauty industry. Skilled in leading the design of in-store visual displays to enhance and support sales objectives. Adept at creating effective displays that elevate the shopping experience to maximize revenues and customer experience. Effectively communicates merchandising strategy and ensures quality of design implementations.
Visual merchandising professional with track record of leveraging design principles to optimize retail environments. Known for collaborative approach and commitment to achieving high-impact results. Reliable team player adaptable to evolving retail trends. Proficient in space planning, aesthetic judgment, and customer-centric design.
Overview
27
27
years of professional experience
Work History
Global Visual Merchandising Manager
CHANTECAILLE BEAUTY
04.2023 - Current
- Created and maintained New launch initiatives for International Markets and Travel Retail
- Created launch toolkit and directives on VMSD direction + 3D Design for all retailer counter units for new launches
- Designed rendered 3D environments to adapt to new materials, look and feel
- Design updates for all global top of counter units and develop design turnover drawings to submit for quoting.
- Must have knowledge of mechanical engineering, be well versed in materials decorations and sustainable approaches to design.
- Prepare files for final print of in-store visual displays.
- Partner with project manager to manage shipment, delivery and distribution of Merchandising Materials globally.
- Collaborate with VP and global markets, and creative team on developing all monthly launch guidelines, including light box priorities
- Collaborate with VP on design and development of all in store visual needs. Quote project out to multiple vendors and manage the production of the design.
- Collaboration with VP on design and production of all sales meeting and regional school needs. Source materials and props as needed and manage the development/production of installation.
- Collaborate with VP on global design and production of all pop-ups or out of home opportunities. Work directly with markets to implement global designs to ensure brand consistency.
- Collaborate with photography and digital team on all visual asset needs for launches, re promote products, events and out of home.
- Create and maintain the light box database
- Collaborate with VM Coordinator on the development of all merchandising guidelines, sharing final assets and templates and planograms.
- Collaborate with VM team on all event set ups, retailer meetings, sales meeting and visual week set up needs. Work with VM team on managing inventory for props and displays.
Global Store Design and Visual Merchandising Manager
SHISEIDO, BAREMINERALS
01.2019 - Current
- Assisted with development of new brand look and roll out for various retail footprints and setups.
- Developed Open Sell system with International agencies and markets to create a user-friendly shopping experience.
- Created and maintained New launch initiatives for International Markets and Travel Retail
- Work with International markets and vendors to ensure consistency in executing all VMSD
- Created launch toolkit and directives on VMSD direction for international markets
- Designed rendered 3D environments to adapt to new materials, look and feel
Visual Merchandising Manager
PHILOSOPHY/COTY
10.2016 - 12.2018
- Managed and developed 200+ in-store overhauls at Sephora, Macys and Ulta.
- Developed OVC stage setup, product merchandising and propping.
- Created 3D Design/Rendering for merchandising units, displays, outposts and event space for merchandising proj ects.
- Managed developing and merchandising window displays, installations and vendor costs
Visual Merchandising Manager
PIERRE FABRE USA
10.2013 - 09.2016
- Developed and managed new Visual Merchandising role in French global Beauty Company for the US Market.
- Developed and executed merchandising systems for four beauty brands in hair care and skincare.
- Winner of the International Visual Merchandising Award at Pierre Fabre in Italy, as representative for our USA subsidiary, against entries from over 75 international subsidiaries.
- Designed merchandising units and displays for 400+ Retailers and Salons.
- Merchandised and designed brand to enter Sephora retailer according to Sephora guidelines.
- Designed event setups for academy and educational trainings.
- Developed merchandising guidelines for all brands for various environments.
- Negotiated bids and cost for new launches and new merchandising systems.
Visual Merchandising Consultant
LA MER
04.2013 - 09.2013
- Created specifications for tester units and sourcing for production with vendors.
- Rendered in-store signage and created retail events/guidelines for global markets.
- Designed and created in-store merchandising assortments and guidelines for global markets.
Visual Merchandising Account Manager
PDI DISPLAYS
01.2012 - 01.2013
- Managed brand accounts and produced cosmetic displays for Sephora and department stores.
- Maintained consistency in brand look and feel of past and future product launches.
- Provided clear communications daily with clients to discuss budgets and vision for displays.
Visual Merchandising Manager Consultant
FRESH
01.2011 - 01.2012
- Managed budgets, sourcing and maintained relationships with vendors.
- Visited retail locations to oversee execution of new launches and visual props.
- Executed brand merchandising setups working with retailers and department stores.
- Executed Props displays and merchandising segment for QVC show spot.
Visual Merchandising Consultant
Kiehl’s Since 1851
01.2008 - 01.2011
Freelance Clients
01.2005 - 01.2008
- Victoria’s Secret, L’Oreal, SONY, Bayer, Ralph Lauren, Pepsi, Toys R’ Us, The Children’s Place
Visual Merchandising Manager
MAC COSMETICS
01.1999 - 01.2005
Education
Bachelor of Fine Arts (BFA) - Graphic Design
St. John’s University
Queens, NY01.1996
Associate of Arts (AA) - Business
St. John’s University
Queens, NY01.1993
Skills
- Effective visual communication skills
- Skilled in using Adobe Creative Suite applications
- 3D modeling and rendering
- Proficient in Microsoft Office
- Strategic space organization
- Seasonal presentation planning
- Promotional window presentation
Timeline
Global Visual Merchandising Manager
CHANTECAILLE BEAUTY
04.2023 - Current
Global Store Design and Visual Merchandising Manager
SHISEIDO, BAREMINERALS
01.2019 - Current
Visual Merchandising Manager
PHILOSOPHY/COTY
10.2016 - 12.2018
Visual Merchandising Manager
PIERRE FABRE USA
10.2013 - 09.2016
Visual Merchandising Consultant
LA MER
04.2013 - 09.2013
Visual Merchandising Account Manager
PDI DISPLAYS
01.2012 - 01.2013
Visual Merchandising Manager Consultant
FRESH
01.2011 - 01.2012
Visual Merchandising Consultant
Kiehl’s Since 1851
01.2008 - 01.2011
Freelance Clients
01.2005 - 01.2008
Visual Merchandising Manager
MAC COSMETICS
01.1999 - 01.2005
Associate of Arts (AA) - Business
St. John’s University
Bachelor of Fine Arts (BFA) - Graphic Design
St. John’s University
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