LINDA MARTINS
Summary
Dynamic and results-driven Director of Marketing and Community Outreach with over 20 years of experience in marketing and leadership, specializing in both traditional and digital marketing creation for clients in the financial and nonprofit sectors. Proven track record of boosting social media presence and enhancing digital profiles to drive sustainable growth and elevate brand visibility. A strategic thinker with exceptional communication skills, a natural leader with a talent for team management, and a strong focus on organization and efficiency.
Overview
22
22
years of professional experience
Work History
Director of Marketing and Community Outreach
PV Financial Group
02.2018 - Current
- Collaborated with program teams, community organizations, peers and volunteers in execution of events and activities.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Collected and analyzed data to identify community needs before implementing programs to multiple audiences.
Project Coordinator
Prudential
05.2015 - 07.2016
- The Project Coordinator responsibilities include working closely with multiple clients and internal departments to prepare comprehensive action plans, including resources, timeframes and budgets for projects
- It includes various coordinating tasks along with administrative duties, like maintaining project documentation and handling financial queries
- Customized, implemented and trained staff on a new management software called Salesforce
- Acted as a system administrator for the software
- Project managed multiple projects simultaneously while staying on tight timelines
- Supported all branding and marketing for Gibraltar Ventures including website, playbook, style guide, sponsorship opportunities, and customer engagements
- Facilitated, trained and troubleshot all technology in the office on a daily basis
- Organized and planned all meetings and events internally and externally
- Created and Edited all final presentations for meetings and events
- Helped Executive team properly manage expenses.
Heart Walk and Go Red For Women Director
American Heart Association
09.2011 - 02.2013
- The role of the Director was to work with corporate partners, medical leaders, community leaders, and volunteers of the community to raise funds, build passion and celebrate the commitment to fight heart disease and stroke
- Generated revenue (Over $250,00 annually) to meet financial goals for multiple campaigns by implementing effective networking and content marketing strategies within the community
- Planned strategic brand-building events to expand visibility of the organization in an area that needed revitalization
- Execution confirmed with new community engagement and donations
- Recognized for generating high percentage of new revenue through sponsorships and new donors
- Secured multi-year sponsorship agreement for a first year event with the largest hospital system in the area (3 year contract for $50,000 sponsorship annually)
- Trained and developed new and current employees to achieve their goals and maximize results
- Planned and executed largely attended events with attendees in social events at over 300 and walks with over 10,000 in the area to raise awareness while meeting and exceeding fundraising goals.
Regional Director
American Heart Association
07.2007 - 09.2011
- The primary objective as Regional Director was to cultivate volunteer leadership, committee members and secure sponsorships for events in the western Massachusetts area to achieve yearly goals
- Ran concurrent successful campaigns in a large region and served as the primary liaison between client and internal groups
- Won multiple awards for revenue generation
- Developed and created new marketing materials and presentations to stimulate event attendance and participation
- Organized, planned and executed wildly attended events that have become the 'go to' events in the community
- Increased credibility by repairing community relationships to generate new corporate partnerships and sponsorships
- Secured first multi-year corporate sponsorship in the region
- Improved and secured corporate relations for the organization
- Exceeded goals while reducing expenses
- Created new and exciting campaigns to bring awareness to the community
- Trained and developed new and current employees so they can achieve goals and maximize results.
Health Services Manager
Concentra Medical Center
10.2005 - 07.2007
- The Health Services Manager role main goal was to identify new business opportunities and secure business relationships leading to new revenue growth and expanded market share
- Executed daily operations of managing and bringing in new sales Increasing sales by 22% within the first two months
- Spearheaded new ideas on increasing business revenue
- Directed the marketing support services, including target identification, proposal generation, pricing strategy and contract negotiation
- Participated in trade show activities, interfaced directly with customers, and discovered customer issues and requirements
- Responsible for strategic marketing, product launches, and corporate communication activities for range of networking products.
Client Relations Director
OH+R/ Concentra Medical Centers
10.2002 - 10.2005
- The main objective was to maintain a large active client base in the sales area while increasing their options within the company
- Established and maintained working relationships with 1200 local employers in order to promote the use Occupational Medical Facility
- Visit company representatives and employers responsible employee health and injuries to ensure quality care
- Answered employer questions concerning employment service programs and services available
- Won Consecutive quarters for Team Leader Award.
Education
Bachelor of Art - Graphic Design
Westfield State University
Westfield, MA01.2006
Skills
- Event Management
- Multi-Campaign Management
- Development of Social Media
- Target Marketing Campaign
- Performance Tracking Timeline Management
- Product & Brand Development
- Sponsorship Development
- Marketing Materials Design
- Top-Rated Sales Performance
- Budget Analysis
- Customer Demographic Marketing
- Partnership Building
- Press Releases
- Campaign Execution
Career Focus
Creative and Dynamic Marketing, Sales and Development Professional with a Broad-Based Background in Non-Profit and Corporate Organizations. Highly Organized, Focused and Performance Driven with Consistent Successful Results. Recognized as a Decisive Leader and Excellent Team Player.
Languages
Portuguese
Timeline
Director of Marketing and Community Outreach
PV Financial Group
02.2018 - Current
Project Coordinator
Prudential
05.2015 - 07.2016
Heart Walk and Go Red For Women Director
American Heart Association
09.2011 - 02.2013
Regional Director
American Heart Association
07.2007 - 09.2011
Health Services Manager
Concentra Medical Center
10.2005 - 07.2007
Client Relations Director
OH+R/ Concentra Medical Centers
10.2002 - 10.2005
Bachelor of Art - Graphic Design
Westfield State University
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