Linda Ryall
Issaquah,WA
Summary
Senior marketing manager with a history of making an impact – on audiences, project outcomes, work teams. Demonstrated success in marketing and communication leadership, campaign management and partnership development. Data-driven and goal-oriented, with experience in traditional and digital marketing channels. High performer with top notch problem-resolution skills. 30 years of progressive experience taking on new challenges and meeting and exceeding business goals.
Overview
12
12
years of professional experience
Work History
Senior Marketing Manager
Liberty Mutual Insurance
06.2018 - Current
- Leverage data insights to plan and execute campaigns and digital experiences in support of loyalty and rewards programs and other distribution priorities.
- Continuously identify opportunities to reach new audiences and exceed goals in engagement and adoption. In early 2023, exceeded 15,000 enrollment goal for new Instant Incentives program one week early.
- Co-leader of agent web portal migrations, personalization and optimizations in alliance with design, content and tech partners. Managed taking solutions to market.
- Progressed from Lead to Sr. Marketing Manager, overseeing larger scale efforts while hiring and mentoring team members.
Marketing Consultant
JeffreyM Consulting
08.2016 - 06.2018
- Consulted with internal business SMEs and leadership at Safeco Insurance to achieve their vision through agent communication and web portal content.
- Created customized marketing materials and articles to increase product and program awareness and support agent events, managing an average of 20 at a time.
- Recommended tactics and implemented to- and through-field personnel to effectively reach audiences.
Communications Strategist
GA Creative
02.2011 - 07.2016
- Founding member of this design and web agency's content and strategy service in year 2000, resulting in 57% billing increase in year one. Hired to expand team, developed briefing and process.
- Served as business developer, content strategist and project manager, adding and retaining key accounts, budgeting, sourcing.
- Served clients in financial services, high tech, healthcare and non-profits.
- Team member from 2000-2003, returning from 2011-2016 following eight years of freelancing for agency while at home with my preschoolers.
Education
Bachelor of Arts - Communications
University of Washington
SeattleSkills
- Brand-building strategies
- Multi-channel campaigns
- Relationship management
- Cross-functional collaboration
- Project leadership
- Corporate and agency
- Business-to-business and business-to-consumer
Timeline
Senior Marketing Manager
Liberty Mutual Insurance
06.2018 - Current
Marketing Consultant
JeffreyM Consulting
08.2016 - 06.2018
Communications Strategist
GA Creative
02.2011 - 07.2016
Bachelor of Arts - Communications
University of Washington
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