LINDA L. YONAN
Director Of Sales
Los Angeles,CA
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 20-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
26
26
years of professional experience
1
1
year of post-secondary education
Work History
Director of Sales
Courtyard by Marriott
Burbank
01.2012 - Current
- Captured the sports and entertainment market generating over $xx in annual new revenue working closely with travel agents, tour managers, and other contacts
- Assist the General Manager in preparation of forecasts and reports as well as the development, implementation and monitoring of the budget
- Cooperated with the sales staff to discuss and implement sales strategies to improve occupancy levels and revenues
- Cultivated a book of corporate and entertainment clients
- Anage weekly revenue calls
- Key Current Achievements:
- Improved our hotel ranking into the top 3 in our market comp set, occupancy, ADR and RevPar
- Exceeded our monthly sales budget since June 2019 while navigating the pandemic
Director of Sales
Luxe City Center/Holiday Inn, Downtown
Los Angeles
01.2003 - 01.2011
- Expanded the sports market for the hotel, generating new business from the Los Angeles King and USC increasing annual revenues by over $300,000
- Researched prospective clients, customer evolution and competitor information to execute strategic initiatives to drive revenues
- Planned and implemented marketing strategies to target territories effectively increasing business
Senior Sales Manager
Holiday Inn
Brentwood
01.2001 - 01.2003
- Official hotel for UCLA and increased annual sales from $270,000 to $1 million
- Aptured the medical market resulting in annual sales of $500,000
Senior Sales Manager
Radisson Valley Center, Sherman Oaks
01.1995 - 01.2001
- Generated 100 new corporate account in first two years
- Fficial hotel for Ice-O-Plex Ice Arena generating annual revenues of $100,000
- Arketed hotel at various events and to clientele increasing entertainment hotel revenue
Education
High School Diploma -
Burbank High School
01.1981 - 03.1982
Skills
Territory Management
Account management
Review of contracts
New Business Development
Additional Information
- ACHIEVEMENTS , 2020 Hotel Group Profit Award presented by Huntington Hotel Group 2018 Hotel Group Profit Award presented by Huntington Hotel Group 2002 Top Producing Hotel Award presented by Westmont Hospitality 1999 Radisson Hotel Western Regional Top Producer Award 1998 Radisson Hotel Western Regional Top Producer Award Education Dates From-To Degree, Location, School Name Page 2
Achievements
2020 Hotel Group Profit Award presented by Huntington Hotel Group
2018 Hotel Group Profit Award presented by Huntington Hotel Group
2002 Top Producing Hotel Award presented by Westmont Hospitality
1999 Radisson Hotel Western Regional Top Producer Award
1998 Radisson Hotel Western Regional Top Producer Award
Timeline
Director of Sales
Courtyard by Marriott
01.2012 - Current
Director of Sales
Luxe City Center/Holiday Inn, Downtown
01.2003 - 01.2011
Senior Sales Manager
Holiday Inn
01.2001 - 01.2003
Senior Sales Manager
Radisson Valley Center, Sherman Oaks
01.1995 - 01.2001
High School Diploma -
Burbank High School
01.1981 - 03.1982