Lindsay Behrens

• Produce, manage and edit content for RIT Arenas, RIT Men’s Hockey, and RIT Women’s Hockey social media accounts
• Responsible for development and implementation of social media and marketing strategies to increase engagement across all platforms
• RIT Promotions Crew Lead responsible marketing and management of events during RIT Men’s and Women’s Hockey games including pre-game set up and on-ice activities
• Exercised leadership capabilities by successfully motivating and inspiring others

• Responsible for producing and publishing content on weekly basis to increase brand awareness and event attendance

• Assisted in development of digital and social media marketing strategies
• Crafted social media campaigns and managed social calendar
• Created and managed content for social media accounts to help drive awareness, engagement and fundraising
• Supported advocacy efforts by creating high-impact social campaigns
• Analyzed digital marketing strategy, identified weaknesses and made recommendations for improvement

• Team member supporting marketing and management of events during RIT Men’s and Women’s Hockey games
• Proved successful working within tight deadlines and fast-paced environment
• Developed and maintained courteous and effective working relationships

• Created informative and entertaining Facebook page and website for start-up client
• Designed and presented social media campaign ideas
• Created social media posts and engaged with followers on social media platform
• Assisted with planning and hosting marketing events.
• Conducted daily updates to social media profiles to boost company online presence

• Helped empower children with hearing loss to be successful in all educational and social settings
• Modeled self-advocacy skills to bi-lateral cochlear implant recipients
• Worked well in team setting, providing support and guidance

Minors: Psychology, Marketing, Public Relations & Advertising

Dean's List 2021, 2022

GPA 3.4/4.0