Lindsay Hendon
Fort Worth,TX
Summary
Marketing and operations leader with 18+ years of experience driving integrated, omni-channel marketing programs across digital and field channels in regulated environments. Proven ability to lead cross-functional teams, manage external agencies and execute media and omni-channel marketing campaigns spanning website, social media, email and field initiatives. Known for translating business objectives into coordinated, multi-channel strategies while ensuring consistent brand execution, operational efficiency and measurable performance outcomes. Experienced in agency management, team leadership and optimizing campaign performance through data-driven insights.
Overview
19
19
years of professional experience
Work History
Vice President of Operations
Agency Habitat
Fort Worth, TX
01.2022 - Current
- Lead execution of integrated omni-channel marketing programs spanning website, social media, email campaigns and field marketing initiatives, ensuring consistent messaging and customer experience across all touchpoints
- Lead and develop a cross-functional marketing team while directing work across multiple external agencies and vendors, ensuring alignment, accountability and high-quality campaign execution
- Serve as primary point of contact for agency partners and vendors, managing scopes of work, timelines, budgets and deliverables across concurrent marketing initiatives
- Partner with leadership to translate business objectives into multi-channel marketing strategies, aligning campaign execution with audience segmentation, campaign goals and compliance requirements in regulated environments
- Oversee execution and optimization of email marketing and social media campaigns, driving audience engagement and supporting integrated campaign performance
- Monitor campaign performance and operational metrics, using data and team feedback to optimize workflows, improve channel effectiveness and drive continuous improvement
Executive Director of Operations
Agency Habitat
11.2019 - 01.2022
- Led implementation of marketing operations systems to support campaign planning, execution and performance tracking across multiple channels
- Developed SOPs and workflows supporting integrated marketing programs across digital and field channels
- Improved visibility into campaign timelines, deliverables and team performance through enhanced operational systems
- Coordinated cross-functional communication between internal teams and external partners to support seamless campaign execution
Executive Director of Account Services
Agency Habitat
08.2018 - 11.2019
- Led account services team responsible for delivering integrated, multi-channel marketing programs for healthcare and consumer clients in regulated environments.
- Directed execution of omni-channel marketing campaigns across digital (website, social, email) and field marketing initiatives, ensuring consistent brand messaging and customer experience across all touchpoints
- Managed and mentored account services team while coordinating work across internal teams and multiple external agencies and vendors to deliver campaigns on time and within scope
- Served as senior client lead, translating business objectives into integrated marketing strategies aligned to audience segmentation, campaign goals and compliance requirements
- Oversaw campaign planning, timelines, budgets and resource allocation across multiple concurrent initiatives
- Partnered with creative, production and vendor teams to execute content development, campaign assets and field activations, including events and experiential marketing programs
- Monitored campaign performance and collaborated with internal teams to optimize messaging, channel mix and execution based on data-driven insights
Progressive Leadership Roles
Agency Habitat
04.2011 - 08.2018
- Account Executive → Senior Account Executive → Account Supervisor → Account Director
- Managed integrated marketing campaigns across digital, social and field marketing channels
- Coordinated cross-functional teams and external partners to deliver campaigns on time and within scope
- Developed campaign timelines, budgets and execution plans supporting multi-channel marketing initiatives
- Facilitated client communication and maintained alignment across stakeholders throughout campaign lifecycle
Vice President of Operations
Lowtown Studios
Fort Worth, TX
01.2023 - 05.2025
- Managed production and execution of marketing-related content across photo and video platforms supporting digital and campaign initiatives
- Coordinated vendors, creative teams and logistics for content creation and campaign support
- Oversaw project timelines, budgets and deliverables for production projects
Marketing Consultant
Skyline Sector 5
Grand Prairie, TX
01.2009 - 01.2011
- Supported execution of marketing programs including trade shows and field marketing initiatives
- Coordinated logistics, timelines and production workflows for client-facing marketing activations
Marketing Assistant
Skyline Sector 5
Grand Prairie, TX
01.2007 - 01.2009
- Supported execution of marketing programs including trade shows and field marketing initiatives
- Coordinated logistics, timelines and production workflows for client-facing marketing activations
Education
Bachelor of Science - Mass Comm - Advertising, Business Administration
Texas State University
San MarcosSkills
- Omni-Channel Marketing Strategy & Execution
- Digital Marketing
- Field Marketing & Activations
- Media Strategy & Execution
- Agency & Vendor Management
- Team Leadership & Development
- Campaign Planning & Delivery
- Marketing Operations & Workflow Design
- Performance Tracking & Optimization
- Cross-Functional Collaboration
- Budget Management & Resource Planning
TECHNOLOGY
- Microsoft 365 (Word, Excel, PowerPoint, Teams, Outlook, ChatGPT)
- HubSpot (CRM & Marketing Automation)
- Project Management: Workamajig, Advantage, Wrike, Trello
- Google Workspace, Gemini
- Dropbox
- ChatGPT, WisprFlow, Fellow, exploring Claude
Timeline
Vice President of Operations
Lowtown Studios
01.2023 - 05.2025
Vice President of Operations
Agency Habitat
01.2022 - Current
Executive Director of Operations
Agency Habitat
11.2019 - 01.2022
Executive Director of Account Services
Agency Habitat
08.2018 - 11.2019
Progressive Leadership Roles
Agency Habitat
04.2011 - 08.2018
Marketing Consultant
Skyline Sector 5
01.2009 - 01.2011
Marketing Assistant
Skyline Sector 5
01.2007 - 01.2009
Bachelor of Science - Mass Comm - Advertising, Business Administration
Texas State University