Lindsay Simons
West Hartford
Summary
Results-driven Healthcare Content Strategist with 9+ years of experience in SEO, AI Search Optimization, and enterprise content strategy. Increased search visibility through AI-optimized experiences and fostered strong collaboration among cross-functional teams. Skilled in content governance, accessibility, and analytics.
Overview
11
11
years of professional experience
1
1
Certification
Work History
SEO Digital Content Manager
Aetna
2025.05 - Current
- Lead SEO, AI Search Optimization (AEO/GEO), and content strategy across Aetna Medicare digital experiences.
- Managed end-to-end content lifecycle from AI opportunity identification to UX writing, governance, CMS implementation, optimization, and performance measurement.
- Partner with Product, UX, Engineering, Brand, Compliance, Legal, Analytics, SEO, Accessibility, and MarTech teams.
- Led the strategy and launch of 10 of Aetna's first AEO-optimized Medicare educational experiences supporting Google AI Overviews and ChatGPT Search.
- Contributed to +20-point Eligibility visibility, +16.9-point Cost & Affordability visibility, and +7.6-point AI citation share.
- Created Medicare vs. Medicaid and Medicare Plans to Help Save on Multiple Medications, leading to recognition as high-impact enterprise AI content.
- Secured 30 Medicare SEO content opportunities for 2025–2026 roadmap through targeted pitching efforts.
- CVS Health Company
UX Design Advisor
Cigna Healthcare
2024.01 - 2025.01
- Developed UX content strategy to enhance user engagement across public and authenticated healthcare experiences.
- Redesigned 300+ enterprise pages in TeamSite CMS to improve user experience and navigation.
- Implemented WCAG accessibility and mobile-first best practices to ensure compliance and usability for diverse users.
Agile Product Management Lead Analyst
Cigna Healthcare
2019.01 - 2024.01
- Executed 1,051 enterprise initiatives to enhance project delivery and stakeholder engagement.
- Co-authored Digital Content Standards to ensure consistency and quality across digital platforms.
- Facilitated Agile delivery, governance, and experimentation to drive iterative development and team collaboration.
Digital Content Specialist
Cigna Healthcare
2018.01 - 2019.01
- Enhanced myCigna.com for SEO, accessibility, and usability, improving user experience and search visibility.
- Developed engaging digital content for healthcare products and services.
- Collaborated with cross-functional teams to ensure content alignment with brand guidelines.
- Managed social media channels, enhancing audience engagement and interaction.
Strategic Proposal Consultant
Aetna
2016.01 - 2018.01
- Coordinated 12 simultaneous enterprise RFPs to ensure timely and accurate submission.
- Analyzed client needs to develop tailored health solutions and services.
Education
M.A. - Digital Communications & Media Studies
University of Hartford
B.A. - Psychology
University of Connecticut
Skills
- Enterprise SEO
- SEO best practices
- Content strategy
- AI search optimization
- Content design
- Structured content development
- Digital project management
- Agile methodologies
- JIRA project management
- SEO tools expertise (SEMrush, BrightEdge)
- Google Analytics 4 (GA4) proficiency
- Adobe Analytics skills
- Data analysis and insights
- Accessibility compliance (WCAG)
- User experience design
- Visual content creation
- Stakeholder collaboration
- Content management
Certification
- Wix
- Writer AI
- CMS - Open Text
Timeline
SEO Digital Content Manager
Aetna
2025.05 - Current
UX Design Advisor
Cigna Healthcare
2024.01 - 2025.01
Agile Product Management Lead Analyst
Cigna Healthcare
2019.01 - 2024.01
Digital Content Specialist
Cigna Healthcare
2018.01 - 2019.01
Strategic Proposal Consultant
Aetna
2016.01 - 2018.01
M.A. - Digital Communications & Media Studies
University of Hartford
B.A. - Psychology
University of Connecticut