CHANDRA WESTERN
Wausau,WI
Summary
Dynamic SEO Director with a proven track record at driving organic traffic growth through innovative strategies and technical expertise. Skilled in data analysis and project management, I excel at optimizing website performance and mentoring teams, delivering impactful results that enhance client success and engagement.
Overview
11
11
years of professional experience
Work History
SEO Director
SEO Runners
Dallas, TX (Remote)
01.2024 - Current
- Developed comprehensive SEO strategies to enhance website visibility and rankings.
- Conducted technical SEO audits to enhance site functionality and optimize user experience.
- Analyzed website performance metrics, identifying targeted optimization opportunities that enhanced client results.
- Collaborated with developers, designers, writers, and other professionals to ensure successful implementation of SEO tactics.
- Coordinated strategic marketing activities across departments, aligning SEO goals with business objectives to drive cohesive initiatives.
- Mentored junior staff on SEO principles and industry trends, fostering skill development and enhancing team capabilities.
VP OF CLIENT SERVICES
Atlantic Marketing Company
Charleston, SC (Remote)
11.2022 - 12.2023
- Built, scaled, and managed content strategy and development, resulting in increased online growth.
- Managed analytics tracking and developed custom reporting dashboards to enhance data-driven decision making.
- Established and recommended processes and tools that automated and streamlined SEO strategy.
- Support marketing team to ensure expectations are met for all agency partnerships.
- Develop SOWs, roadmaps, and project outlines.
DIRECTOR OF SEO
Tight Ship Consulting
Richmond, VA (Remote)
09.2021 - 10.2022
- Led successful SEO strategies for Fortune 500 clients, improving performance metrics and increasing organic traffic.
- Conducted technical SEO audits and competitor analysis to guide strategic decision-making.
- Developed prioritized project task lists and roadmaps for SEO campaigns and initiatives.
- Provided actionable recommendations to client's cross-functional teams during weekly calls.
ACCOUNT DIRECTOR, SEO
Cardinal Digital Marketing
Atlanta, GA (Remote)
04.2019 - 07.2021
- Delivered data-driven insights to optimize clients' websites for increased traffic and conversions.
- Created and presented reports on SEO performance and provided recommendations for improving search KPIs.
- Monitored and optimized landing pages using data analysis tools to enhance performance.
- Conducted competitive analysis, keyword research, and technical site auditing to inform client strategy.
ACCOUNT MANAGER, SEO
Merkle
Charlottesville, VA (Remote)
08.2017 - 02.2019
- Led SEO analysts in Charlottesville office while working fully remote, ensuring alignment on project objectives.
- Collaborated with cross-functional teams to define client goals, enhancing overall marketing strategy.
- Used data and analytics to identify trends and gather insights that informed overall strategy for SEO team.
- Reviewed and updated SOPs for accuracy and efficiency, improving quality of deliverables.
- Developed SOPs and conducted training on faceted navigation for enterprise level ecommerce sites.
ASSOCIATE ACCOUNT MANAGER, SEO
Merkle
Charlottesville, VA (Remote)
10.2016 - 07.2017
- Produced detailed performance reports and analysis across multiple marketing channels to track KPIs and identify optimization opportunities.
- Reviewed deliverables from SEO analysts, providing actionable feedback that enhanced quality, accuracy, and SEO performance.
- Managed weekly client calls to track progress and align on goals, ensuring successful delivery of client engagements.
- Developed SOPs for internal teams to follow while conducting full site technical audits.
- Led internal lunch-and-learns and training programs, fostering knowledge sharing and enhancing thought leadership within the team.
- Mentored and trained new hires, accelerating onboarding and improving team performance.
SENIOR SEO ANALYST
Merkle
Charlottesville, VA (Remote)
04.2015 - 09.2016
- Executed SEO team tasks, delivering comprehensive client audits and ongoing monitoring to improve client satisfaction.
- Analyzed website performance metrics to identify improvement opportunities and drive new SEO initiatives.
- Drafted technical SEO recommendations and outlined content opportunities, enhancing alignment with established SOPs.
- Conducted keyword research and analysis to inform strategic decisions.
- Collaborated with cross-functional teams to innovate internal processes, improving efficiency and quality of deliverables.
- Monitored industry trends, technologies, and changes to maintain competitive edge.
Education
Bachelor of Science - Art / Graphic Design
University of Wisconsin
Madison, WI12-2003
Skills
- Technical SEO
- On-Page Optimization
- Keyword Research
- Hreflang Implementation
- Content Strategy
- Enterprise SEO
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Data Studio
- Semrush
- Ahrefs
- Moz
- Screaming Frog
- Botify
- BrightEdge
- Yoast
- Competitive Analysis
- Data Analysis
Timeline
SEO Director
SEO Runners
01.2024 - Current
VP OF CLIENT SERVICES
Atlantic Marketing Company
11.2022 - 12.2023
DIRECTOR OF SEO
Tight Ship Consulting
09.2021 - 10.2022
ACCOUNT DIRECTOR, SEO
Cardinal Digital Marketing
04.2019 - 07.2021
ACCOUNT MANAGER, SEO
Merkle
08.2017 - 02.2019
ASSOCIATE ACCOUNT MANAGER, SEO
Merkle
10.2016 - 07.2017
SENIOR SEO ANALYST
Merkle
04.2015 - 09.2016
Bachelor of Science - Art / Graphic Design
University of Wisconsin