Lindsay Smith
Saginaw,MI
Summary
Innovative marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Aramark - Collegiate Hospitality
01.2022 - Current
- Create company brand messaging, collateral materials, guest events, promotional strategies, and product commercialization.
- Lead a team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- Increased promotional sales by 14% [Fall 2023] as compared to prior year
- Conduct market research to identify new opportunities and target markets.
- Utilize market trends and target audience statistics to effectively and appropriately market products.
Marketing Coordinator
Aramark - Collegiate Hospitality
11.2019 - 12.2021
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Planned and executed internal marketing events.
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Developed and executed strategies to improve customer experience in hospitality settings.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
Education
MBA - Marketing
Saginaw Valley State University
University Center, MI05.2025
BBA - Marketing & General Business
Saginaw Valley State University
University Center, MI12.2021
Skills
- Guest Experience
- Client Relationship Management
- Brand Development
- Strategic Partnerships
- Growth Initiatives
- Digital & Print Content Development
Accomplishments
- Guest Experience - Midwest Region [June 2023]
- Customer Leadership - Midwest Region [August 2023]
- Guest Experience - Midwest Region [January 2024]
Professional References
Suzanne Brittain
Director of Field Engagement | CCL Hospitality Group
440-488-2244 suz.brittain@gmail.com
Seth Schafer
Digital Communications Coordinator | Michigan State University
989-423-7908 sethbschafer@gmail.com
Brooke Murray
Director of Retail Operations | Aramark, Saginaw Valley State University
989-295-5667 bavanhor@svsu.edu
Timeline
Marketing Manager
Aramark - Collegiate Hospitality
01.2022 - Current
Marketing Coordinator
Aramark - Collegiate Hospitality
11.2019 - 12.2021
MBA - Marketing
Saginaw Valley State University
BBA - Marketing & General Business
Saginaw Valley State University
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