LINDSAY C. HARRER
Tampa,FL
Summary
An innovative, strategic, and inspirational commercial leader with over twenty years of experience in the biotech and healthcare industry. Proven track record of consistent success with excellence in building and leading high-performing teams. Possesses a relentless work ethic, with strong launch experience, thought leader/advocacy development, and business acumen skills.
Overview
23
23
years of professional experience
Work History
Senior Business Director, Thought Leader Liaisons
EMD Serono
EAST COAST
02.2021 - Current
- Responsible for HCP engagement strategy development and subsequent success of 4 Thought Leader Liaison Directors and 28 TLLs
- 20+% YOY growth ~$1Billion dollar national portfolio revenues
- 2024 Team lead advocacy towards achievement of blockbuster status with Mavenclad
- Nominated as High Potential Candidate (Top 1% of organization identified for top leadership roles)
- 2023 Completed StratX Launch Simulation
- Experience with successful field expansion and launch readiness
- Lead team through organizational restructuring, including realignment of all field personnel
- Worked with field force effectiveness team to train and certify field leadership and TLL team
- Responsible for strategic commercial brand plan development, implementation, and execution by field team
- Employ analytical abilities to evaluate performance drivers and assist DTLLs/TLLs in creation of action plans resulting in area attainment, advocacy, and growth results
- In-depth knowledge of and relationships with KTLs to gather insights and feedback to determine best engagement strategy and approach to drive advocacy development
- Cross-functional leadership collaboration across all business units to align on strategic imperatives/priorities
- Development and leadership of academic center strategy resulting in additional headcount
- Work with executive coach to further develop leadership skills and prepare for future opportunities.
Director, Thought Leader Liaisons
EMD Serono
EAST COAST
10.2018 - 02.2021
- Coach, develop & lead 8-10 TLL’s to execute commercial strategy, develop KTL advocacy and focus on key account development
- Team is responsible for thought leader engagement/connectivity with the organization and commercial speaker bureau management
- Responsible for hiring 10 new TLL’s for EMD Serono team during the Mavenclad launch expansion
- Collaboration to determine field strategy, national TLL business planning and participation in brand planning with marketing and managed market teams
- Congress engagement and advisory board strategy lead
- Develop annual TLL competencies to align with brand strategy to achieve key performance imperatives
- Partner with Senior Business Directors and Area Business Directors to identify and support key accounts, as well as compliant communication and partnership with medical colleagues
- Successfully completed the 2020 Global Leadership Program – Top 2% of global leadership talent identified/selected by group of senior leaders and HR to participate in 3 month global training program for the companies next in line senior leaders
- Worked on team in development of “I’m IN” health equity initiative to engage external customers in a robust discussion and education around DEI challenges in healthcare
- Mentorship of several individuals across all therapeutic divisions of the company, helping top talent to pursue their career goals, resulting in multiple promotions.
Area Business Director
EMD Serono
NY/NJ/PA
05.2016 - 10.2018
- Responsible for the management and profitability of 9 Key Account Managers (KAM’s) in the UNY/NJ area for the Neurology/Immunology Division of EMD Serono
- Accountable for effective implementation and management of sales objectives, strategies, and tactics for Rebif
- Responsible for hiring, coaching & development of KAM’s on the team
- 2017 Elite Award & President’s Club Winner: Team #1 in the country for 2017 sales year for all 3 sales metrics: 103% quota attainment, #1 in country with Rebif index and only team in the country to exceed 2016 patient acquisition in 2017
- 2018 Luminary Pathway – Project selected to bring Rotational Development Opportunities to EMD Serono.
Thought Leader Liaison
EMD Serono
NY/NJ/PA
11.2014 - 05.2016
- Responsible for informing and supporting Rebif brand marketing to Thought Leaders in the MS marketplace
- Develop and maintain Thought Leader relationships
- Building advocacy and support for Rebif using approved on-label materials
- Speaker bureau selection and management
- Assist the marketing team with execution of advisory board meetings, to include selection of potential advisors, speakers, and moderators
- Attendance at MS related congresses to drive Thought Leader engagement for senior leadership
- Selected to participate in all 2016 Rebif Brand planning activities with the marketing team
- Excellent knowledge of MS marketplace and often called upon to assist in the training of new hires on disease state, product knowledge, competitive landscape, and other market dynamics.
Thought Leader Liaison
Biogen Idec
Northeast
05.2012 - 01.2014
- Responsible for informing and supporting Biogen Idec Marketing Brand Teams
- Gaining field focused insights from Key Opinion Leaders both Nationally and within the Northeast Regions (NY, NJ, MA, CT, VT, ME)
- TLL Brand Lead for Plegridy – identify advisors and execute Plegridy (pegylated interferon beta-1A) advisory board meetings in 2013-2014
- National TLL brand lead in the ALS space to inform/support Dexpramipexole brand team
- Organization, execution, and facilitation of Advisory Board Meetings, Consultant Meetings, Steering Committee Meetings and Speaker Training Meetings
- Support and monitor promotional speaker bureau to include speaker development and remediation
- Identify and develop emerging thought leaders
- Coordinates contracts and renewals with KOL’s
- Bring learning’s from KOL’s to drive brand strategy and improvement throughout the organization.
Area Business Manager
Biogen Idec
Buffalo, NY
06.2007 - 05.2012
- Responsible for sales of Avonex and Tysabri
- Accomplishments: Leadership Circle Winner 2010, Avonex ABM of the Year - East 2010, MVP Central New York Team 2010, 2010 National Winner Avonex Band Together Contest, Consistent High Performance – ranked in Top 25% 2007-2012.
CMF AO ASIF Sales Consultant
Synthes
Buffalo, NY
11.2006 - 06.2007
- Responsible for selling Synthes CMF devices, implants and instrumentation to local Neurosurgeons, Oral Surgeons, Otolaryngologists
- Experience with problem solving and surgeon consultation to determine best device options for surgical approaches.
CV Therapeutic Specialty Representative
Pfizer Inc.
Buffalo, NY
09.2005 - 10.2006
- Responsible for Selling Pfizer’s cardiovascular portfolio.
Institutional Healthcare Representative
Pfizer Inc.
Buffalo, NY
08.2002 - 09.2005
- Responsible for account management of area academic institutions in Buffalo and Rochester, NY
- Interim District Manager – lead team (9 representatives) as District Sales Manager.
Professional Healthcare Representative
Pfizer Inc.
Buffalo, NY
11.2000 - 08.2002
- Sales of divisional portfolio to multiple specialties including Internal Medicine, Cardiology, Endocrinology, Nephrology, and Urology in the northern Buffalo territory.
Education
Bachelor of Science Degree – Occupational Therapy -
State University of New York at Buffalo
06.1998
Skills
- Leading Leaders
- Culture Building
- Results-Driven
- Product Launch
- Coaching/People Development
- Brand Planning/Marketing
- Cross Functional Collaboration
- Innovative Strategic Planning
- Thought Leader Engagement
- Business Acumen
- Advocacy Development
- Budget/Resource Management
References Available
True
Timeline
Senior Business Director, Thought Leader Liaisons
EMD Serono
02.2021 - Current
Director, Thought Leader Liaisons
EMD Serono
10.2018 - 02.2021
Area Business Director
EMD Serono
05.2016 - 10.2018
Thought Leader Liaison
EMD Serono
11.2014 - 05.2016
Thought Leader Liaison
Biogen Idec
05.2012 - 01.2014
Area Business Manager
Biogen Idec
06.2007 - 05.2012
CMF AO ASIF Sales Consultant
Synthes
11.2006 - 06.2007
CV Therapeutic Specialty Representative
Pfizer Inc.
09.2005 - 10.2006
Institutional Healthcare Representative
Pfizer Inc.
08.2002 - 09.2005
Professional Healthcare Representative
Pfizer Inc.
11.2000 - 08.2002
Bachelor of Science Degree – Occupational Therapy -
State University of New York at Buffalo