Lindsey Gobert
Open to Relocation,Louisiana
Summary
Lifecycle marketing professional focused on cross-channel email and SMS programs that improve engagement and retention. Brings hands-on experience with segmentation, A/B testing, QA, and analytics partnership, plus support for loyalty and referral programs and large-scale audience migrations.
Overview
9
9
years of professional experience
Work History
Business Operations Associate
Lake City Trucking
Lake Charles
09.2025 - Current
- Map and document workflows end to end, removing friction points and improving the efficiency and accuracy of business reporting.
- Serve as primary liaison between operations, clients, and external vendors on process and technology changes.
- Leading modernization of operational processes and technology for a regional logistics company, acting as the bridge between business users and technology vendors.
Retention Manager / CRM Specialist
Solo Stove
Dallas, TX
06.2023 - 08.2025
- Orchestrated cross-channel journeys (Email & SMS) for a user base of 3M+ active profiles; partnering with Creative, Brand, and E-Commerce teams to ensure messaging consistency and alignment with key business goals.
- Developed new CRM strategies including segmentation, trigger-based flows, and targeted promotions to enhance customer engagement and loyalty.
- Partnered closely with Analytics to interpret performance metrics, identify retention opportunities and inform ongoing lifecycle strategies.
- Led end-to-end management of the loyalty and referral programs, overseeing day to day operations, performance, and analytics.
- Designed and implemented A/B and multivariate testing frameworks, including subject line, content, and audience segmentation tests, resulting in continuous optimization of open rates, CTR, and conversion.
- Implemented testing and QA processes to ensure accuracy and effectiveness of campaigns across all devices and platforms.
- Managed migration from Klaviyo to Cordial, overseeing audience data migration, template recreation, workflow setup, and deliverability QA to facilitate seamless transition and maintain business continuity.
Technical Project Manager / Junior Product Manager
Solo Stove
Dallas, TX
01.2022 - 06.2023
- Managed product backlog, wrote user stories, and prioritized sprints to enhance web and checkout functionality.
- Gathered cross-department feedback and synthesized KPIs to refine product roadmap.
- Collaborated with experimentation team to implement A/B tests, optimizing UX and merchandising effectiveness.
- Facilitated agile ceremonies, sprint retrospectives, and project documentation for all digital initiatives.
- Functioned as the escalation point for bugs and enhancement requests across e-commerce systems.
Web Operations
Solo Stove
Dallas, TX
03.2021 - 01.2022
- Executed daily website updates, product launches, and content changes in BigCommerce and Contentstack to enhance user experience.
- Facilitated e-commerce operations and coordinated campaign rollouts aligned with marketing initiatives to drive customer engagement.
- Collaborated with merchandising and customer support to maintain accurate product information and promotions, ensuring customer satisfaction.
E-commerce Operations
Neighborhood Goods
Dallas, TX
11.2019 - 03.2020
- Led implementation of digital strategies to optimize customer journey and test content performance across e-commerce channels, enhancing user experience.
- Collaborated with marketing and product teams to plan and execute on-site promotions and cross-channel campaigns, driving increased customer engagement.
- Oversaw digital content and campaign roll-out with brand and merchandising teams, ensuring consistent messaging across web and email channels.
- Analyzed engagement metrics, identified testing opportunities, and reported findings to stakeholders to inform future campaign strategies.
Marketing Coordinator
Tiff's Treats
Dallas, TX
11.2018 - 11.2019
- Coordinated on-site brand activations and local events to deliver cohesive and engaging customer experiences.
- Acted as the on-site brand representative at events, engaging directly with attendees and promoting key marketing initiatives.
- Sourced and analyzed customer feedback to uncover engagement and loyalty opportunities.
- Developed and nurtured relationships with corporate and community partners to enhance brand presence and engagement opportunities.
Marketing Coordinator
Isle of Capri Casino & Hotel
Lake Charles, LA
06.2017 - 11.2018
- Implemented digital and social marketing strategies; analyzed performance metrics to identify optimization opportunities, enhancing campaign effectiveness.
- Managed campaign timelines and conducted creative QA for digital initiatives, ensuring accuracy and compliance to meet project goals.
- Collaborated with agency teams to execute creative testing, measuring impact on campaign engagement to inform future strategies.
Education
Bachelor of Science - Business - Marketing
McNeese State University
05-2017
Bachelor of Science - Business - Accounting
McNeese State University
05-2017
Skills
- Email/SMS Marketing Tools (Cordial, Klaviyo, Attentive)
- Loyalty & Subscription Tools (Yotpo, Smile, Recharge)
- Referral Program Tools (Mention Me)
- Ecommerce Systems (Shopify, BigCommerce)
- Analytics Tools (Google Analytics, Looker, Heap, Full Story)
- Testing & Personalization Tools (Dynamic Yield)
- CMS (Contentstack, Craft CMS)
- Project Management Tools (Jira, Wrike, Asana, Monday)
- Workflow Optimization
- Process Improvement
- Crisis Management
- Microsoft Office Suite
- Google Workspace
- Cross Functional Collaboration
- Self-starter
Personal Information
Availability: Open to Relocation
Timeline
Business Operations Associate
Lake City Trucking
09.2025 - Current
Retention Manager / CRM Specialist
Solo Stove
06.2023 - 08.2025
Technical Project Manager / Junior Product Manager
Solo Stove
01.2022 - 06.2023
Web Operations
Solo Stove
03.2021 - 01.2022
E-commerce Operations
Neighborhood Goods
11.2019 - 03.2020
Marketing Coordinator
Tiff's Treats
11.2018 - 11.2019
Marketing Coordinator
Isle of Capri Casino & Hotel
06.2017 - 11.2018
Bachelor of Science - Business - Marketing
McNeese State University
Bachelor of Science - Business - Accounting
McNeese State University