Lionel Deng
Kirkland,Washington
Summary
Senior Product Manager specializing in B2B products, with over 10 years of team leadership experience, and deep expertise across CRM, platform, and SaaS products. Brings strong professional insight into improving enterprise employee productivity, and delivering high-quality user experiences.
Overview
17
17
years of professional experience
Work History
Sr Manager, Product Manager - Tech
Bytedance - Tiktok Shop
Bellevue, Washington
12.2024 - Current
- Responsibilities: Team leader of the CRM product, with five PMs on my team.
- Key Project One: AM Mission: Led the AM Mission platform for TikTok Shop US, increased AM adoption from 0% to over 60%, and established AM Mission as a core operational platform.
- Key Project Two: Tiko AI Agent: Incubated Tiko, an AI-powered agent platform serving both internal operators and external sellers. From September, Internal Weekly Active Users increased from 0 to 500+, Weekly Queries (PV) increased from 0 to 8,000+; External (Seller) Weekly Active Users increased from 0 to 800+, Weekly Queries (PV) increased from 0 to 3,000+.
Sr Manager, Product Manager - Tech
Bytedance - Corporate Information System
San Jose, CA
11.2020 - 12.2024
- Responsibilities: Led an 18-person Product and Product Operations team, owning ByteDance’s Contract and Legal Systems.
- Key Project One: Built Feishu Contracts from 0 to 1, sold the product to 200+ enterprise customers, generated RMB 30M (~USD 4M) in annual revenue, and achieved profitability by 2023.
- Key Project Two: Delivered core legal platforms for thousands of in-house legal professionals, including product compliance, trade compliance, and IP management systems, significantly improving legal operational efficiency.
- Key Project Three: Led a cross-regional user data privacy compliance initiative, deploying finance, legal, and procurement systems across the US and Europe, and designing a multi-region deployment with centralized governance architecture to meet US government and EU regulatory requirements for TikTok user data privacy.
Head of Business Product
Guazi Used Cars
Beijing, China
03.2018 - 11.2020
- Led B-end product team for Maodou New Car Business, encompassing orders, products, marketing, and sales CRM tools.
- Facilitated growth from 1,000 to 10,000 monthly orders through robust backend support.
- Enhanced efficiency of approximately 3,000 sales staff by providing effective sales tools.
- Supported rapid business development with comprehensive product solutions.
Product Manager
China Mobile Beijing, Baidu, Baidu Waimai
Beijing, China
04.2009 - 03.2018
- Served as demand analyst at Beijing Mobile, focusing on card management and channel management systems.
- Held product manager position at Baidu, owning advertiser CRM platforms with responsibilities in advertiser management and task management.
- Led product teams at Baidu to drive innovative solutions and improve product delivery.
- Directed B-end products as a leader at Baidu Waimai, overseeing merchant-side and CRM platforms during Alibaba’s Ele.me acquisition.
Education
Master of Science - Natural Language Processing
Beijing University of Posts And Telecommunications
Beijing04-2009
Bachelor of Science - Information And Communication Technology
Beijing University of Posts And Telecommunications
Beijing07-2006
Skills
- AI agent experience
- Product lifecycle management
- Product strategy
- Agile methodology
- Data analysis
- User experience design
Timeline
Sr Manager, Product Manager - Tech
Bytedance - Tiktok Shop
12.2024 - Current
Sr Manager, Product Manager - Tech
Bytedance - Corporate Information System
11.2020 - 12.2024
Head of Business Product
Guazi Used Cars
03.2018 - 11.2020
Product Manager
China Mobile Beijing, Baidu, Baidu Waimai
04.2009 - 03.2018
Master of Science - Natural Language Processing
Beijing University of Posts And Telecommunications
Bachelor of Science - Information And Communication Technology
Beijing University of Posts And Telecommunications