Lionel Pollacchi Jr.
Saratoga Springs,NY
Summary
Currently pivoting after 5 years as the VP of Marketing of a disinfection tech company and looking to transition into a more stable marketing role. Started my first Marketing business when I was 23. Bachelor's in Business & Marketing from Skidmore College. 15+ years of experience in the restaurant & hospitality industry including everything from Server to General Manager. Graphic Designer & Marketing Specialist.
Overview
11
11
years of professional experience
Work History
VP of Marketing
Dimer UVC Innovations
Los Angeles, California
04.2020 - Current
- Directed and executed comprehensive marketing strategies to strengthen brand positioning, drive business growth, and achieve company objectives.
- Collaborated closely with executive leadership, including the President, CEO, CTO, VP of Sales, and General Counsel, to align marketing initiatives with corporate goals.
- Played a key role in building and growing the company's brand from the ground up, establishing its market presence and identity.
- Designed logos, marketing collateral, digital advertisements, presentations, and other branded assets while creating compelling website content, interactive graphics, diagrams, and promotional videos.
- Developed and maintained website pages, ensuring consistent branding, user experience, and SEO-focused content.
- Managed social media strategy and daily operations across Twitter (X), Facebook, LinkedIn, and Instagram, while implementing marketing automation and coordinating cross-functional marketing efforts.
- Planned, designed, and executed email marketing campaigns and branded newsletters to increase customer engagement and lead generation.
- Planned, marketed, coordinated, and executed all aspects of the company's trade show program, including event strategy, booth design, logistics, promotional campaigns, and on-site execution for approximately five industry trade shows annually.
- Oversaw brand messaging, creative direction, and visual identity across all marketing channels to ensure consistency and strengthen brand recognition.
- Cultivated and managed strategic marketing partnerships with industry leaders, including Honeywell, and collaborated with other major corporate partners to expand brand reach and business opportunities.
Restaurant General Manager
The West Side Sports Bar & Grill
Saratoga Springs, New York
12.2015 - 08.2019
- Directed daily operations for a high-volume restaurant, leading and developing a team of 25 front-of-house and kitchen employees to deliver exceptional service and operational efficiency.
- Increased annual revenue by an average of $200,000 per year over four consecutive years through strategic marketing initiatives, targeted promotions, and customer retention programs.
- Managed all aspects of business operations, including staff scheduling, inventory control, purchasing, budgeting, sales forecasting, P&L management, invoicing, and graphic design for marketing materials.
- Developed and managed a premium beverage program featuring more than 100 beers, wines, and spirits, increasing customer satisfaction and supporting revenue growth.
- Maintained expertise across all restaurant functions—including management, serving, bartending, hosting, kitchen operations, and catering—ensuring seamless operations and high service standards during peak business periods.
Founder
Be Local Saratoga
Saratoga Springs, New York
07.2015 - 01.2019
- Founded and grew a local marketing company from the ground up, developing a membership-based rewards program designed to increase customer loyalty and drive revenue for locally owned businesses.
- Created the company's brand identity, marketing strategy, business model, and go-to-market plan, establishing a recognizable presence within the local business community.
- Acquired and managed partnerships with local businesses, negotiating participation agreements and maintaining long-term client relationships.
- Directed all marketing initiatives, including website development, graphic design, content creation, social media management, email marketing, digital advertising, and SEO.
- Designed and produced promotional materials, membership cards, print advertisements, and digital campaigns to increase brand awareness and member acquisition.
- Managed day-to-day business operations, including sales, budgeting, invoicing, project management, customer support, and vendor coordination.
Education
BBA - Marketing
Skidmore College
Saratoga Springs06-2013
Skills
- Marketing strategy
- Graphic Design
- Brand management
- Digital advertising
- Content development
- Customer engagement
Accomplishments
- Graduated Magna Cum Laude at Skidmore College
Affiliations
- Eagle Scout
- Professional Baseball Player (2013-2014)
Timeline
VP of Marketing
Dimer UVC Innovations
04.2020 - Current
Restaurant General Manager
The West Side Sports Bar & Grill
12.2015 - 08.2019
Founder
Be Local Saratoga
07.2015 - 01.2019
BBA - Marketing
Skidmore College