Lisa Banks
Clovis,CA
Summary
An accomplished and visionary leader, she excels with over 20 years of experience in event management, digital marketing, and content creation. Renowned for her ability to spearhead transformative projects and forge meaningful community relationships, she skillfully executes innovative marketing strategies. Her commitment extends beyond professional achievements, as she adeptly leverages her digital and creative expertise to drive social impact and organizational growth, embodying the quintessence of inspirational leadership.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Vice President Marketing
California Fresh Farmers Market
11.2021 - Current
- Directing and managing the development of farmers markets
- Expanding access to underserved communities and implementing marketing strategies to increase market presence and vendor participation.
Event Executive
National Garlic Festival
09.2021 - Current
- Overseeing event management, strategic planning, driving sales and revenue growth, team management, and ensuring exceptional client service.
Vice President Vendor Relations
National Food Festivals
01.2021 - Current
- Passionately driving innovative digital marketing strategies to enhance brand visibility and audience engagement
- Meticulous coordination of vendors and organizing various attractions.
Executive Producer | Creative Director
Movement 4 Life
12.2014 - Current
- Creating and leading innovative programs that merge dance, fitness, and energy
- Expanding access to underserved communities and developing movement classes for seniors and individuals with disabilities.
Marketing | Fundraiser Director
Mollies House
08.2020 - 02.2022
- Creating and implementing robust marketing strategies and fundraising campaigns to support the organization's mission of rescuing and restoring the lives of young women who have fallen victim to trafficking.
Artistic Director
iCoArts
12.2015 - 12.2018
- Co-creating and leading a service learning project that uses dance and the arts to engage and inspire expressive youth
- Mentoring and training children in various disciplines, teaching leadership skills, and coordinating social media marketing and fundraising efforts.
Director | Owner
Studio 10 Dance
San Jose, CA and Pleasanton, CA
06.1997 - 01.2014
- Meticulously managing every aspect of event management, student enrollment, staff recruitment and training, and driving sales and marketing initiatives.
Education
Cabrillo College
Skills
- Event Direction & Management: Demonstrates excellence in event directorship and management, with a keen focus on delivering exceptional outcomes in various event types and settings
- Digital Marketing & Content Creation: Skilled in creating impactful digital content and marketing strategies that resonate with diverse audiences
- Social Media & Visual Arts: Proficient in social media marketing, adept at harnessing the power of photography and videography Her talents extend to dance and choreography, blending artistic expression with strategic promotion
- Project Coordination & Production: Expert in coordinating and managing projects, ensuring seamless integration from concept to execution Experienced in both marketing and production facets, she excels in bringing projects to fruition
- Communication & Branding: Possesses robust communication skills, essential for effective negotiation and branding Her ability to articulate and negotiate ensures brands are represented with clarity and impact
- Live Event Management: Adept at orchestrating live events, she brings a blend of creativity and organizational skills to ensure memorable and successful event experiences
- Commercial Production & Advertising: Experienced in managing commercial productions and creating advertising campaigns that capture attention and deliver results
- Technical Proficiency: Highly proficient in a variety of software tools, including Convention Force, WIX, Google Docs, Pages, Keynotes, Numbers, Excel, and iMovie, showcasing her versatility and adaptability as a dynamic professional
- Dance and Choreography Expertise: A globally recognized talent, she has represented the United States at the World Expo, showcasing her versatility in various dance styles including ballet, jazz, tap, hip hop, and ballroom Renowned for her engaging and dynamic teaching approach, she has inspired a diverse age range of students from 2 to 90 years old, making her an exceptionally enjoyable and effective instructor Her passion and skill in dance and choreography are evident in every performance and class she leads
Certification
- Certified Therapeutic Art Life Coach, Clovis, CA
- Certified Instructor Tai Chi for Better Balance, Jasper, FL
- Reiki I/II Certified, Naples, FL
- Reconnection Certified Los Angeles, CA
- Certified Wedding Coordinator
- Mentoring Certification (Initiative Research & Training iRT)
- At Risk Youth Mentor Program 1 By 1 Leadership Foundation
- CPR Certification
Additional Links
- Http://www.movement4life.us/lisa-banks/
- Https://www.youtube.com/watch?v=hbsJcC04iU8
- Https://www.linkedin.com/in/keith-banks-75348ab/overlay/experience/1193458807/multiple-mediaviewer/?profileId=ACoAAAIHL68BHN_sMZGluEuiSdQ41OimrCCr0oo&treasuryMediaId=1552491601478
- Https://issuu.com/fitnationmag/docs/fitnation_septoct_2015-powercouples#google_vignette
- Https://fitnationmag.com/train/long-lean-limber-injury-preventing-dancers-stretches-en-pointe/
Awards
- Key to the City of Naples, Florida for Youth Outreach Services
- Imagine Award for Best Web-Series Drama, 2013
- Imagine Award Nominee - Co-Executive Producer/Associate Producer, 2012
Publications
Featured in various health and wellness articles, highlighting the impact of dance, fitness and mentorship regarding over-all wellbeing.
References
References Upon Request
Timeline
Vice President Marketing
California Fresh Farmers Market
11.2021 - Current
Event Executive
National Garlic Festival
09.2021 - Current
Vice President Vendor Relations
National Food Festivals
01.2021 - Current
Marketing | Fundraiser Director
Mollies House
08.2020 - 02.2022
Artistic Director
iCoArts
12.2015 - 12.2018
Executive Producer | Creative Director
Movement 4 Life
12.2014 - Current
Director | Owner
Studio 10 Dance
06.1997 - 01.2014
Cabrillo College
Similar Profiles
Andrea GoteraAndrea Gotera
Cashier/Customer Service Cashier at Mr Fresh Farmers MarketCashier/Customer Service Cashier at Mr Fresh Farmers Market
Nicole WurmNicole Wurm
Shirft Manager at Fresh Thyme Farmers MarketShirft Manager at Fresh Thyme Farmers Market
Asante PridgenAsante Pridgen
Meat Clerk at Fresh Thyme Farmers MarketMeat Clerk at Fresh Thyme Farmers Market