Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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LISA BLAIR

Los Angeles,CA

Summary

Experienced Head of Global Field Sales, Education, and Events with a strong track record of driving sales performance, creating innovative education programs, and expanding market presence for beauty brands. Skilled in curriculum design, strategic planning, and team leadership, consistently achieving revenue growth and enhancing brand positioning. Recognized for pioneering market expansion strategies and fostering a culture of excellence and continuous improvement.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Executive Director

BEAUTY VIKING, INC
04.2016 - Current
  • Pioneered market expansion strategies for emerging beauty brands, driving 25+ successful retail launches and strengthening brand positioning across global markets.
  • Developed sales and marketing strategies, strengthening brand positioning and achieving consistent growth.
  • Analyze market trends to implement adaptive sales strategies.
  • Leverage industry knowledge and business acumen to propel brands forward in dynamic market conditions.
  • Foster partnerships with retail partners, facilitating successful product launches.
  • Coordinate cross-functional teams to ensure seamless execution of marketing and sales initiatives.
  • Establish and manage sales platforms across North America, Europe, and the UK, leading high-performing field teams to drive brand growth.

Director, Global Education and Events

KATE SOMERVILLE SKINCARE, LLC
10.2017 - 01.2020
    • Overhauled and revamped field gratis program in 2018 to maximize key category growth and minimize cost, resulting in a 48% sales increase and a 25% reduction in payroll.
    • Established, implemented, and managed the LMS platform for global field team education.
    • Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion, and user acquisition.

Senior Director, Global Field Sales and Education

KENDO BEAUTY GROUP, LVMH
07.2014 - 03.2016
    • Developed and executed sales and education strategies for a $400MM global beauty brand portfolio.
    • Drove sales performance by implementing strategic sales processes and pipeline management.
    • Spearheaded workforce direction, motivation, and oversight to achieve sales objectives for five renowned brands.

Senior Director, Global Education

OLE HENRIKSEN, LVMH
09.2012 - 06.2014
    • Established $30MM business for Sephora North America, achieving top 5 brand rankings in skincare for Sephora North America and Canada.
    • Increased sales by 20% in 2013 through effectively training employees, closely monitoring regional and local markets, and managing inventories.

Education

Bachelor of Arts - Art History, Italian

Ithaca College
Ithaca, NY

Skills

  • Business Development
  • Strategic Planning
  • Sales Forecasting
  • Market Analysis
  • Program Development
  • Budget Management
  • Curriculum Design
  • Revenue Growth
  • Relationship Building
  • Sales Team Leadership
  • New Market Penetration
  • Staff Training and Development

Certification

  • 01/01/13, Strengths Finder 2.0, Tribal Leadership, Ole Henriksen
  • 01/01/11, MS Office Certified: Advanced PowerPoint, Excel, Word
  • 01/01/10, Social Styles, DiSC, Tracom Group
  • 01/01/08, Trainer Talk, Bergerac Company
  • 01/01/06, Trainer Skills Workshop, Graves Learning Center
  • 01/01/00, Media Certification, Train the Trainer, Estee Lauder Companies

Languages

Italian
Professional Working

Timeline

Director, Global Education and Events

KATE SOMERVILLE SKINCARE, LLC
10.2017 - 01.2020

Executive Director

BEAUTY VIKING, INC
04.2016 - Current

Senior Director, Global Field Sales and Education

KENDO BEAUTY GROUP, LVMH
07.2014 - 03.2016

Senior Director, Global Education

OLE HENRIKSEN, LVMH
09.2012 - 06.2014

Bachelor of Arts - Art History, Italian

Ithaca College

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