Hi, I’m
Lisa Deschaine
Dynamic Business & Marketing Professional
L'Anse,MI
Summary
Business professional prepared for leadership roles, bringing rich experience in strategic planning, marketing, financial management, and operational excellence. Proven ability to drive business growth and ensure sustainability through effective decision-making and resource allocation. A reliable team collaborator who adapts to changing needs, focusing on achieving impactful results and maintaining high standards.
Overview
20
years of professional experience
Work History
Frostie Freeze, Inc.L’Anse, USA
Business Co-Owner
10.2009 - 12.2024
Job overview
- Executed marketing strategies to enhance brand visibility and profitability, achieving measurable growth in customer engagement.
- Created social media content and promotional materials for local outreach and seasonal campaigns.
- Prepared monthly reports on sales activities, performance and payroll.
- Implemented procedures for hiring and training new staff members in order to ensure a smooth transition into their roles.
- Cultivated lasting relationships with key stakeholders such as vendors, regulators, industry associations, and local communities to bolster the company''s reputation in the marketplace.
- Enhanced customer satisfaction by ensuring timely delivery of high-quality products and services while maintaining open lines of communication for feedback.
- Streamlined operations for increased efficiency by implementing robust processes, optimizing workflows, and integrating cutting-edge technology solutions.
- Increased market share through effective competitor analysis, anticipating industry trends, and staying ahead of emerging technologies.
- Fostered a positive work environment by promoting collaboration, embracing diversity, and encouraging professional development opportunities for employees.
- Revamped outdated policies and procedures, instituting more efficient systems that aligned with current industry standards and regulatory compliance requirements.
- Interacted well with customers to build connections and nurture relationships.
MauricesHoughton, USA
Sales Manager
11.2016 - 04.2017
Job overview
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Aurora BorealisSkanee, MI
Hospitality Coordinator
06.2009 - 11.2012
Job overview
- Ensured all guests received outstanding hospitality services.
- Maintained exacting standards of quality and performance.
- Monitored customer feedback, implementing necessary changes to elevate hospitality standards continually.
- Evaluated and promptly resolved lodging facility operational issues.
- Used time management and efficient cleaning methods to meet deadlines.
Abercrombie & FitchAppleton, USA
Marketing Intern
06.2008 - 12.2009
Job overview
- Enhanced brand storytelling via impactful in-store merchandising and customer engagement.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Conducted market research to identify target audiences and optimize marketing efforts.
- Collaborated with sales team to create marketing materials that clearly communicated product benefits.
- Increased brand awareness with creation of eye-catching promotional materials.
Michigan Technological UniversityHoughton, MI
Summer Youth Programs Activity Counselor
06.2005 - 05.2008
Job overview
- Increased student engagement by facilitating group games, sports, and team-building exercises.
- Fostered a positive and inclusive environment for all participants through attentive supervision and conflict resolution skills.
- Managed time efficiently to ensure smooth transitions between scheduled activities while maintaining a fun atmosphere for all participants.
- Collaborated with fellow counselors to create dynamic activity schedules, ensuring age-appropriate programming for diverse groups.
- Evaluated activity effectiveness regularly based on participant feedback as well as personal observations, making adjustments when necessary.
- Created lasting memories for students by capturing photos during events and creating end-of-session photo montages or scrapbooks.
- Adapted to changing circumstances by modifying scheduled activities due to weather or other unforeseen challenges while maintaining a positive attitude.
- Served as a role model for students and fellow counselors by exemplifying strong leadership skills, responsibility, and empathy.
Michigan Technological University
Community Assistant - Wadsworth Residence Hall
08.2005 - 05.2006
Job overview
- Supported new residents in their transition to the community by providing information on available resources and amenities.
- Maintained accurate records of all communication with residents regarding policy enforcement or incident reports.
- Improved resident satisfaction by addressing concerns, providing resources, and offering support as needed.
- Scheduled and coordinated social events that fostered a sense of belonging among community members.
- Managed room assignments while ensuring smooth check-in/check-out processes during community transitions.
- Established rapport with diverse populations through active listening skills and empathy, promoting an inclusive living environment.
- Helped to establish community norms and ground rules for open communication and responsible conduct.
- Assisted in the development of marketing materials to increase awareness of community programs and services.
- Liaised between residents, management staff, campus police, or other authorities when necessary for safety purposes or conflict mediation.
Michigan Technological University
Front Desk Attendant
08.2004 - 05.2005
Job overview
- Greeted visitors and students upon arrival, offered assistance, and answered questions to build rapport and retention.
- Maintained a clean and organized workspace, contributing to the overall professionalism of the front desk area.
- Maintained a professional and welcoming environment at the front desk, contributing to positive guest feedback.
- Handled student complaints with professionalism and empathy, resolving issues in a timely manner to maintain customer satisfaction.
- Operated cash register for cash and check transactions with excellent accuracy levels.
Education
Michigan Technological University
Bachelor of Science from Business Administration -Marketing with Art Minor
5 2008
Yale University
Certificate from Financial Markets
06-2025
Skills
- Market research
- Marketing campaigns
- Brand voice and messaging
- Content development
- Social media management
- Verbal and written communication
- Financial reporting analysis
- Professional networking
- Team collaboration
- Employee training
- Customer Service
Timeline
Sales Manager
Maurices
11.2016 - 04.2017
Business Co-Owner
Frostie Freeze, Inc.
10.2009 - 12.2024
Hospitality Coordinator
Aurora Borealis
06.2009 - 11.2012
Marketing Intern
Abercrombie & Fitch
06.2008 - 12.2009
Community Assistant - Wadsworth Residence Hall
Michigan Technological University
08.2005 - 05.2006
Summer Youth Programs Activity Counselor
Michigan Technological University
06.2005 - 05.2008
Front Desk Attendant
Michigan Technological University
08.2004 - 05.2005
Michigan Technological University
Bachelor of Science from Business Administration -Marketing with Art Minor
Yale University
Certificate from Financial Markets
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