Lisa Fenner
Account Manager / Project Manager
Lawrenceville,GA
Summary
- Innovative, customer focused Marcom Strategist/Analyst/Project manager who understands client brand and demand management strategies supporting enterprise level B2B and B2C programs in areas of Direct brand management, PR, corporate positioning, product launches, advertising, sales collateral development and trade show marketing. Excels in liaising between business and technical area messaging, onboarding and training of sales/end users on new materials.
- Detail-oriented Account Specialist focused on resolving issues and maintaining customer loyalty. Strong critical thinking skills with a methodical approach. Knowledgeable about marketing and financial industry practices and documentation requirements.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
Work History
Account Specialist
World Finance
Stone Mountain, GA
08.2021 - Current
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- Set up new customer accounts and updated existing profiles with latest information.
- Reviewed account activity to assess financial status and evaluate discrepancies.
- Completed over 200 weekly cold calls to attract new customers, maintaining 72% conversion rate.
- Supported key promotions by contacting established and potential customers to discuss offerings.
- Proposed additional service options to clients to capitalize on upsell opportunities.
AIRLINES CONTRACTOR/Logistics Attendant
DELTA
05.2019 - 03.2020
- Oversaw the online delivery process of aircraft parts (via SAP program) to internal customers
- Supported operations leadership team in daily operations management of the delivery station, including route assignment, leading meetings, and communicating with internal and external suppliers.
CONTRACTOR/ Trainer
American Boa Manufacturing
Cummings, GA
09.2016 - 05.2019
- Managing training activities in the areas of manufacturing, logistics and quality control that generate $140M in annual revenue by establishing and implementing operational policies and implement process improvements to ensure superior quality and outstanding output of metal custom molded and extruded parts for the automotive division
- Actively interfaced with vendors, senior management and technical subject matter experts for order expediting, capacity planning, and material forecasts for interior automotive parts supplier
- In tandem with department heads, design and implement coaching and training programs to develop staff, facilitate efficiency, and improve performance of 125+ exempt and non-exempt employees
- Served on cost savings team as project manager, interacting with internal supply groups and business operating teams
- Maintained compliance with critical safety and quality standards
- Played integral role in identifying and reporting non-comformities to set processes, procedures and regulations
- Communicated and report findings & suggestions for continual improvement opportunities for assigned facilities, reducing total attrition costs by 30%.
MARCOM PROJECT MANAGER
FISERV
Alpharetta, GA
08.2015 - 08.2016
- Consulted with senior sales and financial software product management executives to devise B2B and B2C marketing communications programs for various vertical channels in the areas of Financial Risk Management, Credit Unions, and International Groups and coordinated tactical execution of sales support and email campaigns, media relations, trade shows and web marketing, specifically White Papers, Case studies, Sell sheets and Video
- Managed corporate marketing and communications functions, overseeing a $2.3M budget and various 8-member creative teams, generating 75-100 catalogs, course guides, white papers, case studies, sell sheets and videos monthly that enhanced the sales reps' understanding of complex product software features and helped them sell more effectively
- Resolved numerous project issues including staffing shortages, tactical matters, scope creep and divergent business as well as stakeholder and creative team user needs
- Managed team that created the new company internal website, including new brand name, and color scheme and earned commendations from company executives for communication deliverables that targeted desired audiences and articulated the value of products and services
- Conducted virtual learning sessions to internal and external business units and trained several new hires on corporate marketing project management software
Marketing Communications Specialist
SUNTRUST BANK
Atlanta, GA
11.2014 - 07.2015
- Advised and assisted business units in the creation of business plans, marketing, public relations and internet communication strategies for existing B2B and B2C programs and new business launches
- Requested bids and vetted RFP contracts from competing Advertising Agencies and Video Production companies in support of various B2C and B2B marketing communications banking initiatives
- Copyedited, and Level-set objectives with Creative team Advertising, Branding, Digital & Direct Mail, Social Media campaigns, Sponsorships & Events regarding deliverables for the wholesale banking division’s sales force ($5-$100 million in annual revenues)
- Led instructional sessions to communicate, prep and align e-learning initiatives of the organization’s vision and objectives with business unit leaders
PROJECT MANAGEMENT
SAINT AUBYN CONSULTING
10.2010 - 11.2014
- DARNOC GROUP, MAXIMUM EXPOSURE PR, and other CLIENTS
- ARKETING /, Performed search engine optimization for the Darnoc Group
- Started their twitter account and recruited a large amount of followers that were converted to a 70% new client acquisition from followers
- Developed complete website following the principles of SEO
- Increased credibility and client awareness by developing technical/non-technical marketing collateral, presentations, articles and newsletters
- Planned and executed special events and trade shows that assisted clients in raising significant capital, fostering client retention and establishing community recognition
- Developed curriculum and trained staff, performed QA on training materials, managed pilot testing to ensure Go Live process, monitored and reported effectiveness of training - ensuring learning and performance objectives were appropriate
CAMPAIGN MANAGER
HACKENSACK UNIVERSITY MEDICAL CENTER FOUNDATION
Hackensack, NJ
03.2007 - 10.2010
- Managed the creation process of B2C campaign collateral, including new company logo and rebranding strategy to cement a cohesive corporate identity in support of new wing of a major hospital for major Northeast Medical Center, and provided detailed project status reports for project teams consisting of 10-17 contractors, vendors and members of 20 multi-discipline department heads & 34 cancer physicians assuring all projects were successfully completed on-time and within budget ($2-3 M)
- Drafted and wrote grant proposals, created and edited web collateral, responded to RFPs, solely and successfully generating over $380,000 for new medical advancements and program initiatives in support of an annual $20 million fundraising campaign
- Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year, an average of 15% under budget (without compromising business growth goals).
Education
B.S - Marketing
Rutgers University School of Management
05.2001 - 05.2007
MBA - Digital Marketing (HTML
Center for Management Development, Rutgers University
Skills
Project Management
Campaign management
Marketing strategies
Multi-channel marketing
CRM
Project planning and development
Strategic planning
Timeline
Account Specialist
World Finance
08.2021 - Current
AIRLINES CONTRACTOR/Logistics Attendant
DELTA
05.2019 - 03.2020
CONTRACTOR/ Trainer
American Boa Manufacturing
09.2016 - 05.2019
MARCOM PROJECT MANAGER
FISERV
08.2015 - 08.2016
Marketing Communications Specialist
SUNTRUST BANK
11.2014 - 07.2015
PROJECT MANAGEMENT
SAINT AUBYN CONSULTING
10.2010 - 11.2014
CAMPAIGN MANAGER
HACKENSACK UNIVERSITY MEDICAL CENTER FOUNDATION
03.2007 - 10.2010
B.S - Marketing
Rutgers University School of Management
05.2001 - 05.2007
MBA - Digital Marketing (HTML
Center for Management Development, Rutgers University