Summary
Overview
Work History
Education
Skills
Websites
Professional Development
Volunteer Experience
Timeline
Generic

Lisa Ferreras

Upland,CA

Summary

Dynamic marketing professional with a passion for creating, developing, and executing campaigns to effectively reach and engage target audiences. Expertise in leveraging data-driven insights to develop marketing strategies and identify new opportunities for growth. Experienced in building strong relationships with stakeholders and managing teams to deliver successful campaigns.

Re-entering the workforce after two years of staying home to care for family, having kept up on the current trends of marketing through volunteer work.

Overview

12
12
years of professional experience

Work History

Family Manager

Ferreras Family
03.2022 - Current
  • Cultivated positive relationships with neighbors and community members through participation in local events and organizations.
  • Transported child to and from school, medical appointments and extra-curricular activities.
  • Fostered independence in child by teaching them essential life skills such as time management, organization, and self-care techniques.
  • Developed strong relationships with educators and healthcare providers for optimal support of family members.

Senior Global Alliances Marketing Manager

BlackLine
10.2021 - 03.2022
  • Developed and launched a strategic awareness campaign around our alliance partners, both internally for BlackLine employees, as well as externally to the market
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Developed and oversaw marketing programs and activities for BlackLine's top alliance partners
  • Created new data analytics tools to better track and share sales and alliance wins for BlackLine.
  • Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.

Strategic Alliance Partner Manager

NCR
06.2016 - 10.2021
  • Manage a portfolio of up to 19 strategic partnerships and their products in order to drive revenue through increased customer sales and end user engagement
  • Work cross-functionally with product management, engineering, and marketing to launch new products, and create and evaluate proofs of concept (POC) for new partnerships.
  • Analyzed contracts and engaged in strategic negotiations, identifying pertinent issues for the company.

Senior Communications Specialist

Digital Insight an NCR Company
01.2016 - 06.2016
  • Worked cross-functionally with product management to oversee communications strategy, and executions for strategic initiatives designed to increase customer engagement and sales growth
  • Worked with leadership on special communications projects, including our product roadmap which included partner product details, to deliver on strategy and drive a voice into the marketplace.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that drove business growth.
  • Enhanced brand visibility by creating compelling content for digital and print platforms.

Internal Communications Specialist

Digital Insight an NCR Company
10.2014 - 01.2016
  • Developed and managed a communications strategy to support the vision of the company and transform the state of internal communications resulting in more proactive and strategic messaging
  • Partnered with the Innovation team to develop a communications and marketing strategy for our Innovation Lab to highlight new products and innovation in the mobile and online banking space.
  • Enhanced employee engagement by developing and implementing targeted internal communication strategies.

Marketing and Communications Principal

Two Generations Realty
03.2013 - 04.2014
  • Developed communications and marketing strategy to grow the company's footprint and create a voice in the community.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Coordinated with design and media to develop high-quality creative assets.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.

Communications Manager

Valley Industry and Commerce Association (VICA)
06.2012 - 01.2013
  • Created and executed a communications strategy and worked closely with the executive team to communicate policy objectives and association activities to membership through a variety of communications tools
  • Partnered with vendors to develop a strategy to increase their sales among the association membership.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Supported strategic growth plans through development and implementation of internal and external communication strategies.

Education

Bachelor of Arts - History

San Francisco State University

Skills

  • Budget Administration
  • Strategic Planning
  • KPI Tracking
  • Digital Marketing
  • Brand Development
  • Marketing Program Management
  • Strategic Planning and Alignment
  • Marketing strategy
  • Crisis Management
  • Campaign coordination
  • Crafting responses
  • Copyediting
  • Descriptive Analyses
  • Editing proficiency

Professional Development

  • Communications Director for Junior League of Seattle, 2023-current, Create and manage communications strategy and execution for both internal and external audiences, including email newsletters, social media, PR, and outreach.
  • Membership Manager for Junior League of Seattle, 2022-2023
  • Communications and Operations Manager for Junior League of Seattle, 2021-2022
  • MarComm Committee Member for Junior League of Seattle, 2020-2021
  • NCR Ambassador, 7/2016, 1/2018, Managed employee engagement programs in the office and created volunteer opportunities in the community for our employees.
  • Innovation Catalyst, 6/2016, 10/2021, Completed an intensive training course and joined a community of employees who facilitate and coach teams and individuals across the company to use Design for Delight and Design Thinking principles and tools, Facilitated a Design for Delight session for a community financial institution and their executive board to help develop a program to increase millennial engagement, Participated in and organized Hackathons and Innovation Jams for the entire organization, Awarded 3rd place in the Winter 2016 Hackathon and submitted idea for patent review

Volunteer Experience

Communications Director for Junior League of Seattle, 2023-current

  • Create and manage communications strategy and execution for both internal and external audiences, including email newsletters, social media, PR, and outreach.

Board Historian for Sycamore Elementary PTA, 2022-current

Membership Manager for Junior League of Seattle, 2022-2023

Communications and Operations Manager for Junior League of Seattle, 2021-2022

Timeline

Family Manager

Ferreras Family
03.2022 - Current

Senior Global Alliances Marketing Manager

BlackLine
10.2021 - 03.2022

Strategic Alliance Partner Manager

NCR
06.2016 - 10.2021

Senior Communications Specialist

Digital Insight an NCR Company
01.2016 - 06.2016

Internal Communications Specialist

Digital Insight an NCR Company
10.2014 - 01.2016

Marketing and Communications Principal

Two Generations Realty
03.2013 - 04.2014

Communications Manager

Valley Industry and Commerce Association (VICA)
06.2012 - 01.2013

Bachelor of Arts - History

San Francisco State University

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Lisa Ferreras