Lisa Garrison
Dallas
Summary
Knowledgeable Business Developer with proven track record in driving business growth and forging strategic partnerships. Leveraged deep industry insights to secure high-value contracts and expand market presence. Demonstrated expertise in client relationship management and market analysis.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Business Development Executive
Windrose Land Surveying
Dallas, TX
01.2025 - Current
- Developed strategic relationships with clients to enhance business opportunities and foster collaboration.
- Conducted market research to identify emerging trends and inform service offerings.
- Collaborated with project teams to ensure alignment of business development strategies with operational goals.
- Increased client base 25% by identifying and pursuing new business opportunities through market research and networking.
- Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
- Improved operational efficiency, streamlining workflow processes and reducing redundancies.
- Grew customer base, conducting thorough market research to identify new target demographics.
- Negotiated prices, terms of sales and service agreements.
- Set and achieved company defined sales goals.
Sales Project Consultant
ESE Partners
Las Colinas, TX
01.2023 - 01.2024
- Managed sales-related incoming calls, voicemails, or emails from customers and prospects. Implemented consultative selling techniques to ascertain customer needs. Market and sell diverse range of environmental consulting services, from compliance auditing and environmental site assessments to archaeological surveys and mitigation. Supported sales pipeline, identifying potential future customers and scheduling follow-up communications.
- Served on the Real Estate Committee with NTCCIM for two years, contributing to strategic initiatives and community development.
- Consistently achieved monthly sales goals, generating new revenue of $60K each month.
- Successfully secured 6 out of 25 target clients in the market, resulting in revenue ranging from $1M to $25M.
- Upheld a supportive, team-centric, and productive work setting, using positive attitude to guide and educate junior sales consultants in the consultative sales practice.
Director of Marketing & Sales
EnviroPhase
Dallas, TX
01.2022 - 01.2023
- Forged strategic client relationships across various industry sectors to enhance company's market presence. Spearheaded lead generation initiatives to diversify client portfolio and fueled business growth by 70%.
- Drove brand development and recognition through targeted social media management growing brand network engagement, expanding the company's influence and reach.
- Expanded brand awareness within the commercial real estate industry through event attendance, strengthening company's market position.
- Developed a comprehensive social media strategy that increased online engagement and brand visibility.
- Identified and pursued new business leads, contributing to the achievement of sales goals through relationship building.
Director of Marketing Communications
PRI Asphalt Technologies, Inc
Tampa, FL
01.2021 - 01.2022
- Secured and deepened client partnerships by organizing monthly meetings, integrating tradeshow participation, and leveraging industry events. Championed company's strategic interests as a board member of Association of Modified Asphalt Producers (AMAP), ensuring alignment with industry standards and practices. Crafted and monitored mixed media and social campaigns using key performance indicators to measure success and inform future marketing efforts.
Marketing Communications Manager
U.S. Polyco, Inc
01.2010 - 01.2021
- Spearheaded creation and organization of product categories, delivering a comprehensive product experience through effective marketing materials. Collaborated closely with R&D and Operations teams to effectively market upcoming products. Led brand development initiatives for paving products, aiming to establish a strong market presence.
- Developed and deployed a marketing plan for new products, identifying and targeting key markets, resulting in increased brand awareness and business prospects.
- Orchestrated innovative marketing strategies for the B2B asphalt industry, ensuring product and brand differentiation in a competitive market.
- Designed and executed advertising and social media campaigns to amplify public interest and enhance company visibility.
Education
AAS - Business Administration
Navarro College
Corsicana, TXBAAS - Applied Arts & Science
University of Texas A&M Commerce
Commerce, TXSkills
- Sales and marketing
- Sales target achievement
- Team leadership
- Customer Relationship Management
- Strategic relationship building
- Business development and planning
- Forecasting and planning
- Decision-making
Certification
- Certified Notary Public
- Salesforce
- HubSpot
Timeline
Business Development Executive
Windrose Land Surveying
01.2025 - Current
Sales Project Consultant
ESE Partners
01.2023 - 01.2024
Director of Marketing & Sales
EnviroPhase
01.2022 - 01.2023
Director of Marketing Communications
PRI Asphalt Technologies, Inc
01.2021 - 01.2022
Marketing Communications Manager
U.S. Polyco, Inc
01.2010 - 01.2021
AAS - Business Administration
Navarro College
BAAS - Applied Arts & Science
University of Texas A&M Commerce