LISA HADDEN
Atlanta,GA
Summary
Ambitious Managing Director with excellent interpersonal and organizational skills. Highly effective at promoting positive relationships and building capable teams. Track record of improving overall operations, reducing overhead and increasing corporate value.
Overview
35
35
years of professional experience
Work History
Director of Operations
DelPhi Communications
Canton, GA
11.2020 - Current
- Managed all day-to-day operational needs of office, including accounting, human resources, and vendor management
- Increased monthly revenue 27% by developing new growth directives
- Improved sales revenues by $175K yearly by studying latest trends and adding new services
Operations - General Manager
City Eats Kitchen
Alpharetta, GA
01.2022 - 11.2022
- Managed all day-to-day operational needs of casual dining/live music event setting venue, including accounting, human resources, vendor management and technical services
- Generated $125K monthly in additional revenue by growing customer base through outstanding service.
- Engaged 30+ team members and improved performance by delivering daily updates and conducting regular meetings to obtain feedback and convey new policies.
- Enhanced employee management by developing schedules, tracking time and administering payroll.
- Created innovative marketing and advertising campaigns to promote restaurant promotional offers and increase brand awareness.
- Controlled inventory by creating Excel spreadsheets for food and beverage, resulting in decrease in waste and increased cost control.
Director Sales Marketing Operations
Total Pro Roofing, LLC
Grayson, GA
06.2017 - 03.2022
- Implemented and facilitated sales training processes for new recruits
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Oversaw client relations, B2B networking and event management
- Business Development increased yearly revenue by 350K
- Developed SEO, Print Ads and Social Media Postings & Strategy
- Coordinated sales team marketing, leadership, and technology training
- Developed digital marketing, print marketing and advertising campaigns, strategies, plans and objectives
Independent Business Owner
Edenwylde Digital, LLC
Atlanta, GA
09.2008 - 04.2020
- Developed websites with SEO, website analysis and Google analytics
- Manage all day-to-day operational needs of small business including accounting, human resources, vendor management, technical services and marketing
- Consulted businesses with marketing objectives increasing revenue by at least 17% yearly
IT & Marketing Director
Foot Solutions Franchise Company
Atlanta, GA
06.2016 - 06.2017
- Collaborated to assist support protocol development and offered consultation based on cross-functional knowledge.
- Developed strategic plans and set timelines for evaluation, development, and deployment of all technical, web, and mobile services
- Supervised quality assurance processes, integration, and system tests
- Ensured company's technological processes and services complied with all requirements, laws, and regulations per user locations
Inside Sales Specialist
Redwood Plastics Corporation
Atlanta, GA
09.2011 - 06.2016
- Developed and implemented value selling strategies to new prospects and current accounts for achieving budgeted sales goals with $395,000 in gross profit
- Increased yearly sales volume by $174,900 with 43% gross margin by prospecting and account growth
- Increased monthly sales volume by $5,000 with building and maintaining relationships and providing value to new and existing customers
- Used CRM software to maintain detailed contact logs and account records
Event Manager
Georgia Events & Parties
Atlanta, GA
06.2011 - 03.2016
- Streamlined preparation and management of event budgets up to $100,000 to deliver at or below projected costs.
- Hired and coached 20+ staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Developed and created strategic relationships with clients, vendors, and venues to generate referral business
Exec. Asst. to Controller/AR Associate
U.S. Corrugated, Inc
Atlanta, GA
05.2006 - 02.2011
- Analyzed budgets, financial reports, and projections for accurate reporting of financial standing
- Created Excel Spreadsheets and PowerPoint Presentations for executive meetings
- Performed payroll for organization of 75 personnel
- Executed banking and bookkeeping tasks.
Education
Some College (No Degree) - Marketing Management
Western Governors University
Salt Lake City, UTSkills
- Problem Anticipation and Conflict Resolution
- Administrative Management
- Hiring and Team Building
- Process Improvement
- Motivational Leadership
- Customer Relations
- Marketing and Branding
- Budgeting & Cost Control
- Process and Performance Improvement
- Event Coordination & Management
Accomplishments
- National Women in Roofing – Recruitment & Networking Chair
- Rotary Club of Loganville – Member, Board Member & Public Image Chair
- Greater Atlanta Associates in Networking – Membership Chair
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Operations - General Manager
City Eats Kitchen
01.2022 - 11.2022
Director of Operations
DelPhi Communications
11.2020 - Current
Director Sales Marketing Operations
Total Pro Roofing, LLC
06.2017 - 03.2022
IT & Marketing Director
Foot Solutions Franchise Company
06.2016 - 06.2017
Inside Sales Specialist
Redwood Plastics Corporation
09.2011 - 06.2016
Event Manager
Georgia Events & Parties
06.2011 - 03.2016
Independent Business Owner
Edenwylde Digital, LLC
09.2008 - 04.2020
Exec. Asst. to Controller/AR Associate
U.S. Corrugated, Inc
05.2006 - 02.2011
Some College (No Degree) - Marketing Management
Western Governors University
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