Lisa Hale
Riverview,United States
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
11
11
years of professional experience
Work History
Digital Marketing Specialist
The Pink Ledger
03.2022 - Current
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Enhanced user experience on the company website through strategic design updates and content improvements.
Benefits Enrollment Specialist
Randstad
04.2021 - 02.2022
- Improved employee satisfaction by efficiently processing and managing benefit enrollment requests.
- Provided exceptional customer service to employees, addressing concerns regarding their benefits packages.
- Educated employees on available benefit options, enabling informed decision-making during open enrollment periods.
- Checked employees' benefits enrollment for accuracy and inputted all data into Workday.
- Explained benefits to plan participants in easy to understand terms in order to educate each on available options.
Senior Mortgage Processor
Home Access Financial
05.2018 - 03.2021
- Streamlined mortgage processing workflow by implementing efficient document management systems such as Encompass.
- Calculated debt-to-income ratios to determine maximum loan amounts and avoid overextending applicants.
- Enhanced customer satisfaction by providing timely and accurate updates on loan applications.
- Managed a high-volume pipeline of loans, prioritizing tasks for optimal efficiency and client satisfaction.
- Provided exceptional customer service by addressing borrower concerns promptly and professionally.
- Ensured compliance with federal and state regulations by conducting thorough reviews of loan documents.
- Collaborated with underwriters to expedite loan approvals, resulting in faster closings for clients.
Mortgage Processor
Capital City Bank
09.2013 - 03.2018
- Improved customer satisfaction rates with prompt communication and thorough explanations of loan processes.
- Collaborated closely with underwriters to expedite loan approvals, resulting in increased productivity.
- Ensured accuracy of loan documentation, meticulously cross-checking figures and calculations before submission for approval.
- Ensured seamless handover of approved loans to the closing department by providing complete and accurate documentation packages.
- Liaised with credit bureaus, employers and other sources to check applicants' credit and personal references.
Education
Associate of Arts - Information Technology
Valencia College
Orlando, FL05.2025
High School Diploma -
Goodbye High School
Tallahassee, FL05.2009
Skills
- Customer Service
- Creative Problem-Solving
- Digital Marketing Management
- Social Media Marketing
- Search Engine Optimization (SEO)
- Organizational abilities
- Credit Evaluation Expertise
- Legal Compliance
Timeline
Digital Marketing Specialist
The Pink Ledger
03.2022 - Current
Benefits Enrollment Specialist
Randstad
04.2021 - 02.2022
Senior Mortgage Processor
Home Access Financial
05.2018 - 03.2021
Mortgage Processor
Capital City Bank
09.2013 - 03.2018
Associate of Arts - Information Technology
Valencia College
High School Diploma -
Goodbye High School