Lisa M. Bingham
Folsom,CA
Summary
Results-oriented Territory Manager with expertise in high-end furniture sales and strategic account management. Focused on driving revenue growth and expanding market presence through effective brand positioning and strong client relationships. Skilled in launching new collections and enhancing retailer profitability.
Overview
35
35
years of professional experience
Work History
Independent Territory Manager
Multiple Premium Furniture Lines
Northern California & Hawaii
01.2015 - Current
- Represent a curated portfolio of leading domestic and international furniture manufacturers, managing all aspects of territory sales, client development, and brand growth.
- Grew territory revenue year-over-year through strategic account expansion.
- Developed and maintained long-standing relationships with top-performing retail partners.
- Introduced and scaled European brands in competitive U.S. markets.
- Enhanced floor presence and SKU penetration across key accounts.
- Recognized for reliability, integrity, and long-term client retention.
- Key Brands Represented: Magnussen Home Furnishings (2015 – Present), Nicoletti Home (Italy) (2023 – Present), Armen Living (2019 – Present)
Territory Manager
Magnussen Home Furnishings
01.2015 - Current
- Increased brand visibility through strategic collaborations with premium lines.
- Utilized multi-line approach to secure retailer engagement and optimize floor space.
Territory Manager
Manwah USA
Northern California & Hawaii
01.2021 - 01.2025
- Managed a comprehensive motion upholstery line spanning low, mid, and high-end categories.
- Expanded distribution across major and independent retailers.
- Drove significant increases in motion category sales within the territory.
- Positioned product line effectively across diverse price points.
- Strengthened retailer profitability through strategic merchandising and product mix.
- (Motion Upholstery)
Territory Manager
Natuzzi
Northern California & Hawaii
01.2002 - 01.2017
- Represented a globally recognized high-end Italian leather upholstery brand.
- Grew territory into a top-performing region through consistent sales increases.
- Built strong relationships with premium retailers and design-focused showrooms.
- Successfully launched new collections and increased brand visibility.
- Maintained long-term accounts with high retention and repeat business.
- Recognized for deep product knowledge and brand storytelling.
- (Italy)
Territory Manager
The Lane Company
Northern California & Hawaii
01.1991 - 01.2002
- Managed full-line furniture sales including case goods and upholstery.
- Established foundational territory relationships that continued throughout career.
- Increased sales volume and expanded account base year-over-year.
- Developed expertise across merchandising, product positioning, and retail strategy.
- Built reputation for consistency, service, and strong client relationships.
Education
BBA - Business
Gonzaga University
Spokane, WA05-1988
Skills
- Strategic Account Management
- Territory Growth & Market Expansion
- Retail Partnership Development
- Revenue Generation & Sales Forecasting
- Negotiation & Closing
- Customer Retention & Loyalty Building
- Product Launch & Brand Positioning
- High-End Furniture & Upholstery Expertise
- Visual Merchandising & Floor Placement Strategy
- Multi-Line Representation
- Brand Representation
- Trust-based Client Relationships
References
Available upon request
Timeline
Territory Manager
Manwah USA
01.2021 - 01.2025
Independent Territory Manager
Multiple Premium Furniture Lines
01.2015 - Current
Territory Manager
Magnussen Home Furnishings
01.2015 - Current
Territory Manager
Natuzzi
01.2002 - 01.2017
Territory Manager
The Lane Company
01.1991 - 01.2002
BBA - Business
Gonzaga University