Matthew Santos
IFit Freemotion
Richardson,TX
2027
years of professional experience
Regional Sales Director steering multi-territory growth through dealer relationships, account development, and sales forecasting. Translates market priorities into execution plans that increase revenue, protect margin, and strengthen leadership discipline. Partners with field teams to expand share in high-value accounts and improve operating consistency.
Work History
Territory Manager
- Managed Oklahoma, Kansas, Arkansas, and Missouri
- Direct Sales to dues-paying facilities and nonprofits, along with dealer management.
West Region Dealer Sales Manager
West Coast Dealer Sales
Southwest Territory Manager
3 YearsCalling on dues-paying facilities and nonprofit accounts.
Southern US Territory Manager
1 Year- GSA
- Pro Sports Teams
West Coast Director of Dealer Sales
16 Years- Key Accounts Manager
- Texas Hospitality Manager
- Rocky Mountain Territory Manager
- Developed high yield accounts through targeted strategies and relationship building
- Achieved penetration and earnings growth in key territory by identifying and pursuing new opportunities
- Managed relationships with key clients to enhance collaboration.
Education
BA - Liberal Arts with emphasis on Anatomy/Physiology
Skills
Territory management
Key account management
Channel sales
Sales forecasting
Sales margin management
Account development
Dealer network development
Distributor management
Regional sales leadership
Strategic Account Management
Accomplishments
- Cybex International Sales Leadership Product Development Team - Stanford Design School Forum - Managed (50) dealers within (37) states and Western Canada with a very high level of success.
- Worked directly with the Naval Special Warfare Human Performance group.
- Was part of the NFL Combine Staff 2004-2020. Charged with Isokinetic-Norm Testing on behalf of Cybex International.
- Led Cybex / Life Fitness Dealer Transition Team.
- Former Professional Athlete and Coach, 1991-1997
Timeline
Southwest Territory Manager
TRUE OCTANE FITNESS
01.2020 - 01.2023Read More
Southern US Territory Manager
OCTANE FITNESS
01.2019 - 01.2020Read More
West Coast Director of Dealer Sales
CYBEX INTL – LIFE FITNESS HOSPITALITY
01.2003 - 01.2019Read More
Territory Manager
IFit Freemotion
2025 - CurrentRead More
West Region Dealer Sales Manager
INFLIGHT FITNESS
2023 - 2024Read More
UNIVERSITY OF CENTRAL OKLAHOMA
BA from Liberal Arts with emphasis on Anatomy/Physiology
Read More