Lisa Min
Summary
Assistant General Manager with a proven track record in sales performance optimization and client relationship management. Expertise in process improvement initiatives that resulted in a 70% increase in repeat-client revenue. Committed to fostering high-performing teams and enhancing customer experiences.
Overview
14
14
years of professional experience
Work History
Assistant General Manager, Demand
The RealReal
New York
08.2021 - Current
- Engineered high-retention clienteling strategies that generated $22M in sales, achieving a 70% YoY lift in repeat-client revenue.
- Drove record-breaking demand GMV of $45M in 2025 (5% YoY growth), securing the highest top-line performance across the entire retail fleet.
- Scaled retention infrastructure nationwide by creating weekly clienteling office hours and audit routines, increasing CRM utilization and client outreach by 40% YoY across all retail locations.
- Spearheaded Salesforce CRM migration as primary pilot partner for Retail Ops, designing Salesforce x Demand integration to enhance customer lifecycle tracking and foster long-term loyalty.
- Upskilled regional leadership on relationship-focused sales routines, resulting in 12% retail sales lift and promotion of 6 top-performing candidates.
Department Head & Training Director
Strand Bookstore
New York
02.2020 - 08.2021
- Cultivated local client loyalty while overseeing operations of high-volume basement floor at $23M flagship location.
- Designed customer-centric product strategies in partnership with the Head of Tables, alignment with local buyer trends to drive a 10% month-over-month sales increase.
- Partnered with HR to launch service-and-retention training workshops, enhancing relationship-building skills for booksellers and managers.
- Synchronized omnichannel communication channels (Events, Web, B2B) to create seamless, high-touch customer experience during key promotional rollouts.
Department Manager & Operations Performance Manage
Celine
New York
02.2019 - 02.2020
- Led a team of 14 luxury Client Advisors at a $12M flagship, institutionalizing the brand's "Golden Rules" to maximize client retention and lifetime value.
- Optimized client engagement metrics through targeted monthly 1-on-1 performance coaching, heavily driving improvements in UPT, conversion, and repeat client visits.
- Aligned operational scheduling with peak client traffic periods, matching top-performing Client Advisors with critical business hours to maximize retention opportunities.
- Delivered weekly client-tier analyses to the Regional Manager and Store Director, identifying product-level and relationship-level trends to capture missed revenue opportunities.
Flagship Store Manager
& Other Stories
New York
11.2016 - 02.2019
- Directed flagship operations and managed 3 Department Managers at high-traffic $9M location, elevating customer service standards to enhance repeat client base.
- Built talent pipeline for guest experience, using group interviews and quarterly developmental meetings to achieve 5 internal promotions.
- Leveraged localized client preference data with Brand Merchandiser to influence stock levels, maximizing full-price sell-through and enhancing customer satisfaction.
Brand Manager
Topshop
New York
02.2012 - 11.2016
- Cultivated and scaled high-net-worth client relationships with Personal Shopping team across New York and Las Vegas flagship markets.
- Co-managed $45M flagship operation and directed 5 Assistant Brand Managers to enhance store culture focused on VIP client retention and localized product trials.
- Collaborated with cross-functional teams to align branding initiatives with sales goals.
Education
Bachelor of Arts - Political Science
University of California
Riverside, CA04-2007
Skills
- Clienteling strategies
- Sales optimization
- Customer relationship management
- Salesforce CRM
- Lifecycle tracking
- Data analysis
- Process improvement
- Strategic planning
- Partnership development
- Team leadership
Languages
Japanese
Elementary
Korean
Limited
Timeline
Assistant General Manager, Demand
The RealReal
08.2021 - Current
Department Head & Training Director
Strand Bookstore
02.2020 - 08.2021
Department Manager & Operations Performance Manage
Celine
02.2019 - 02.2020
Flagship Store Manager
& Other Stories
11.2016 - 02.2019
Brand Manager
Topshop
02.2012 - 11.2016
Bachelor of Arts - Political Science
University of California