LISA O’NEILL
ST. LOUIS,MO
Summary
Dynamic digital revenue leader with a decade of experience driving performance across diverse markets in digital media and broadcast sectors. Proven expertise in territory expansion, enterprise account growth, and advanced performance marketing solutions. Consistently aligns market leadership with sales teams and fulfillment operations to accelerate revenue and enhance customer retention. Skilled in developing and executing data-driven sales strategies that optimize processes and elevate customer engagement while leading high-performing teams to achieve significant revenue milestones. Well-versed in crafting strategic digital campaigns that boost online sales and foster robust customer acquisition through innovative analytics and cross-functional collaboration.
Overview
10
10
years of professional experience
Work History
Regional Digital Sales Manager-Remote
Connoisseur Media / Alpha Media USA, LLC
10.2025 - Current
- Lead digital revenue strategy across multiple U.S. markets
- Partner with Market Managers and AEs to drive account growth and attract new accounts
- Oversee pipeline pacing, forecasting accuracy, and revenue accountability
- Guide strategic needs assessments, executive proposals, and high-level presentations
- Serve as escalation bridge between sales and fulfillment to ensure execution excellence
Regional Digital Sales Strategist-Remote
Alpha Media USA, LLC
01.2023 - 09.2025
- Deliver ongoing sales enablement and digital training initiatives
- Developed, Presented and Executed Multiple Marketing Campaign - multiple markets
- Identified and executed upsell initiatives to increase share of wallet
- Collaborated with market leadership to define digital growth priorities
Account Executive – Digital & Traditional Media
Audacy
01.2016 - 01.2023
- Consistently delivered 90–105% of annual revenue targets
- Top digital revenue performer in market I $650K Digital Annual Revenue
- Managed full sales lifecycle from prospecting through renewal
- Developed integrated, cross-platform marketing strategies aligned to client growth objectives
- Collaborated with Chief Marketing Officer and align digital strategies & tactics through a major rebranding
Education
Bachelor of Science - Advertising/Public Relations
University of Tulsa
Tulsa, OKSkills
- Multi-Market Growth Leader
- Digital Sales Leadership & Enablement
- Account Expansion
- Client Retention
- Pipeline Forecasting & Performance Accountability
- Omni Channel and Multi-Channel Strategies
- Advanced Digital Solutions (OTT/CTV, SEM, SEO, GEO, Paid Social, Amazon DSP, Streaming Audio)
Timeline
Regional Digital Sales Manager-Remote
Connoisseur Media / Alpha Media USA, LLC
10.2025 - Current
Regional Digital Sales Strategist-Remote
Alpha Media USA, LLC
01.2023 - 09.2025
Account Executive – Digital & Traditional Media
Audacy
01.2016 - 01.2023
Bachelor of Science - Advertising/Public Relations
University of Tulsa
Management Strengths
- Multi-Market Revenue Builder
- Digital Sales Leadership & Enablement
- Account Expansion
- Client Retention
- Pipeline Forecasting & Performance Accountability
- Omni Channel and Multi-Channel Strategies
- Advanced Digital Solutions (OTT/CTV, SEM, SEO, GEO, Paid Social, Amazon DSP, Streaming Audio)
Key Performance Metrics
- Achieved 95% of annual digital revenue goal across eight markets, Year 1 [Alpha Media]
- Recovered and retained 100% of Agency-of-Record revenue after client resignation, $450K ,Managed 36 concurrent multi-channel performance campaigns while also Regional Digital Strategist position.
- Oversaw digital revenue strategy across multiple U.S. markets
- Consistently delivered 90–105% of annual sales targets 2016-2023
- Top Digital Revenue Performer in market Yearly Digital Billing, $650K, 2017
Earlier Career
Assistant Media Director, D’Arcy Masius Benton & Bowles Advertising Agency, Managed multi-million-dollar broadcast budgets for national brands including AT&T and Anheuser-Busch I Agency-of-Record, Traditional Media Experience-National and Local Broadcast, National Magazines, Local Newspaper, Sports Sponsorships, Stadium Signage, Creative Media Award recipient
Philanthropic Activity
- School of the Art Institute- Co-Chair of the Parent’s Committee
- Missouri Athletic Club-Women’s Committee, Women of Distinction Board, Membership Committee
- St. Louis Mosaic Project Ambassador
- St. Patrick’s Center-Professional Advisor Committee
- Mary Queen of Peace and St. Joseph’s Academy volunteer
- March of Dimes Auction Chair
- General Chairman of Citizens for Missouri’s Children KTVI Ch.2 Telethon
- Circus Flora advertising committee
- Kappa Alpha Theta Public Relations Director and Newsletter Editor
Personal Information
Title: Multi-Market Growth Leader