Manager
Liberty Mutual Insurance, Broad Reach Advertising
Boston, MA
06.2016
Lisa paige
Duxbury,Ma
Summary
Distinguished 30+ year career reflects continual advancement, a depth of valuable and diversified leadership experience, and consistent achievements in driving innovative marketing strategies, programs and initiatives that produce dynamic business results. Effective communicator, negotiator and decision maker. Trustworthy, highly respected and interface positively and professionally at all levels.
Work History
Director of Marketing Communications
Liberty Mutual Insurance
Boston, Ma
04.2011
- Led a 12-member cross-functional marketing team in developing integrated marketing plans to support affinity segments
- Developed integrated planning processes and improved cross-functional relationships and communication
- Drive the strategic development, execution and management of a comprehensive, long-term, marketing and communications strategy for Affinity (B2B) Marketing Deliver external communications including branding, advertising, affinity messaging and the optimization of new media
- Develop and execute external communication plans to create greater consideration and preference among affinity prospects.
Director of Sponsorships
Liberty Mutual Insurance
Boston, Ma
01.2005
- Spearhead the development of the Personal Insurance sponsorship strategy
- Developed and launched 3 new sponsorships, generating more than 1MM leads and increased brand awareness by 20%
- Devised a sponsorship evaluation System that radically altered how sponsorships are conceived, managed and executed
- Initiated a broad-based promotional strategy to XXXXXX
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.
Director of Field Marketing
Liberty Mutual Insurance
Boston, Ma
05.2003
- Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps
- Developed and implemented, annual sales marketing plan
- Developed prospecting programs for field implementation in support of meeting or exceeding sales objectives.
Education
Bachelor of Arts - Marketing
UMass Boston
Boston, Ma05.1990
Skills
- Strategic & Tactical Marketing Planning
- Brand Development & Market Expansion
- Market research and analysis
- Consumer Insights
- Tactical thinking
- Meeting and event planning
- Creative Branding & Marketing Communications
- PR communications and materials
- Integrated Media Promotion Campaigns
Accomplishments
- Successful in developing and executing strategic plans, setting and administering budgets, and managing projects from inception to successful completion
- Developed interpersonal skills having dealt with diversity of professionals, including senior management, vendors, sales teams, PR & Advertising agencies Exceptionally well-organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals
- Able to establish a team-spirited environment through a positive and proactive leadership style
- Apply innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue
- Develop and implement business strategies that increase product awareness, market share and company profitability.
Timeline
Manager
Liberty Mutual Insurance, Broad Reach Advertising
06.2016
Director of Marketing Communications
Liberty Mutual Insurance
04.2011
Director of Sponsorships
Liberty Mutual Insurance
01.2005
Director of Field Marketing
Liberty Mutual Insurance
05.2003
Bachelor of Arts - Marketing
UMass Boston