LISA PIANECKI
Avon Lake,OH
Summary
Dynamic professional with a proven track record at Women in Manufacturing, driving membership growth and retention through innovative strategies and strong relationship building. Expert in sales strategy and performance coaching, I consistently exceed goals while fostering team success and enhancing stakeholder engagement.
Overview
27
27
years of professional experience
Work History
Manager of Relationships and New Member Acqusition
Women in Manufacturing
Cleveland, OH
08.2024 - Current
- Lead and manage the Sales and Membership team to achieve annual sales and retention goals
- Developed and implemented comprehensive sales and membership strategy aligned with association's mission and goals
- Identify new opportunities for membership growth, including outreach to target markets, strategic partnerships, and innovative promotional tactics
- Hire, train, and mentor team members, ensuring they have the necessary tools, skills, and motivation to succeed
- Establish team performance metrics and provide ongoing coaching and performance feedback
- Develop and execute strategies to retain existing members, ensuring they remain engaged with the association's offerings and service
- Promoted association's value proposition to potential and current members, increasing interest and participation
- Fostered strong relationships with existing members, board members, industry partners, and stakeholders, enhancing overall engagement
- Represent the association at industry events and other networking opportunities to build awareness and attract potential members
- Maintain a deep understanding of competitive landscapes and adjust strategies as needed to stay ahead
Manager, Corporate Partnerships
STARK ENTERPRISES
Cleveland, OH
09.2015 - 08.2024
- Promoted from Sales and Marketing Manager of Crocker Park to current role of Manager, Corporate Partnerships after (1) year of successful growth of both advertising sales and sponsorship participation
- As of current status, have increased initial revenue by more than 3 times original revenue from year one
- Increased revenue by more than 50% first year, 75% second year
- Maximized property ancillary income through the sale, retention, and growth of advertising and sponsorship sales at various commercial real estate properties across the region and throughout the country.
- Managed inventory to maximize sales by profitably selling assets including event sponsorships, pole banners, garage signage, directories, digital signage, stage signage, and attraction opportunities
- Key partner with the corporate marketing team that regularly produces award winning property events and attractions across all venues
- Demonstrated ability to manage multiple projects simultaneously with high attention to detail.
- Strong internal and external relationships developed from grounds, maintenance, operations, marketing and executive level personnel, along with outside client and vendor partnerships and community leaders
- Developed revenue and non-revenue generating relationships.
Account Manager
CLEVELAND MAGAZINE/GREAT LAKES PUBLISHING
Cleveland, OH
01.2006 - 09.2015
- 100% Commission sales manager offering print, digital and web solutions for a variety of City and Regional Publications
- Hit or exceeded established sales goals each year
- Maintained and grew relationships internally and externally to support corporate revenue goals
- Represented company at community, industry, and corporate events to enhance brand visibility and engagement
- Established key industry events and secured sponsorships to drive event profitability
Key Center Team Leader (branch Manager)
KEY BANK
Cleveland, OH
01.2004 - 01.2006
- Maximized branch productivity and profitability while managing a personal book of business
- Drove profitability through strategic management of balance sheet growth
- Promoted high levels of customer service and client retention
- Manage staff resources by hiring appropriate personnel and ensuring employees were trained properly and coached for exceptional performance and operational integrity
- Built strong relationships with internal teams and external partners
Sales Manager, Us & Latin America
ADVANSTAR COMMUNICATIONS
Cleveland, OH
01.1999 - 12.2004
- Consistently surpassed sales targets, driving revenue growth
- Closed deals with decision makers across various organizational levels, enhancing customer relationships
- Organized and maintained client bases in US and Latin America, ensuring client retention and satisfaction
- Managed team members effectively to foster a positive work environment
- Learned products and procedures quickly to adapt to various industries
Education
BA - Communications
The College of Wooster
Skills
- Membership growth
- Membership retention
- Sales strategy
- Customer relationship management
- CRM management
- Market analysis
- Strategic partnerships
- Development strategies
- Performance metrics
- Team leadership
- Cross-functional team management
- Performance coaching
- Networking skills
- Budget management
- Conflict resolution
- Relationship building
References
References available upon request.
Timeline
Manager of Relationships and New Member Acqusition
Women in Manufacturing
08.2024 - Current
Manager, Corporate Partnerships
STARK ENTERPRISES
09.2015 - 08.2024
Account Manager
CLEVELAND MAGAZINE/GREAT LAKES PUBLISHING
01.2006 - 09.2015
Key Center Team Leader (branch Manager)
KEY BANK
01.2004 - 01.2006
Sales Manager, Us & Latin America
ADVANSTAR COMMUNICATIONS
01.1999 - 12.2004
BA - Communications
The College of Wooster