Lisa Will
Lowell,MA
Summary
Communicative, creative and resourceful marketing professional with 7+ years of experience in researching, compiling data and reporting on trends, statistics and target markets as well as developing and implementing marketing strategies. Passionate about graphic design, content creation, copy writing and creative problem solving. Proactive and dedicated to prompt project completion and continual adaptation and innovation.
Utilizing my international background and experience to collaborate with and lead teams with compassion and reliability. Recognized for stellar creative thinking and people skills.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Assistant
Greater Lowell Community Foundation
Lowell , MA
2019.01 - 2022.01
- Assisted with the development and implementation of marketing campaigns to increase sponsor engagement and awareness of community services.
- Developed and maintained relationships with key stakeholders such as sponsors and donors, ensuring the funding of a variety of non-profits of the 21+ communities the foundation serves.
- Copywriting and graphic design for annual reports sent out to all donors and non-profit organizations as well as newspapers.
- Created artwork and infographics for print and digital marketing communications as well as visuals that enhance messaging across all marketing channels.
- Assisted in organizing large events involving guest speakers, presentations, managing vendors and catering to guests and sponsors.
- Proofread and finalized marketing communications and documentation such as press releases and deliverables to President & CEO of the foundation.
- Used Google analytics to track communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Organized and executed photo shoots, conducted interviews and edited images and video for publication.
- Gathered customer feedback via surveys and focus groups to gain insights into user experience and preferences.
- Provided administrative support to the Marketing Manager on a daily basis, providing data, graphics and data analysis results via shared drive.
- Created presentations for internal meetings, events and distribution to stakeholders using PowerPoint, Prezi etc.
- Collaborated with members of staff and board to discuss new opportunities and gain a better understanding of our stakeholders and community needs.
Marketing Consultant
Freelance
Lowell , MA
2019.02 - 2021.02
- Identified target markets and developed specific stratgies to emphesize and utelize opportunities for small businesses.
- Designed sleek, on-brand graphics for traditional and digital marketing campaigns such as social media posts, banners and flyers.
- Developed partnerships with local businesses to grow brand recognition in the community and find ways to appeal to different target markets.
- Researched competitive landscape to gain insights into best practices and trends.
- Led information-gathering consultation meetings with various clients to determine marketing goals and available budget.
- Managed social media platforms daily by posting riveting content and engaging with followers.
- Developed and implemented promotional plans targeting key audiences such as givaways, contests and involving teh customers in the creation of new products.
- Supported clients in raising brand recognition through strategic marketing.
Marketing Consultant
City of Lowell
Lowell , MA
2020.01 - 2020.12
- Identified target markets and developed effective messaging strategies.
- Designed informative graphics, information sheets and press releases in multiple languages for a large variety of different groups.
- Developed partnerships with local businesses and institutions to promote Census 2020 Lowell Counts and emphasize its importance of signing up to the community.
- Created content strategy plans to improve customer experience and make the sign up process as easy and straight forward as possible across multiple platforms.
- Presented findings to 70+ non- profits as well as leadership figures of the city of Lowell to help refine strategies.
- Tracked and reworked communications strategies taking feedback of community members and leadership into account.
- Summarized raw data and analyses and made recommendations based on findings.
- Managed social media accounts, including developing content calendars and posting regularly.
- Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
Marketing Intern
Middlesex Community College
Lowell , MA
2018.07 - 2019.01
- Researched and developed creative content to appeal to a decreasing target market (college students.)
- Prepared presentations summarizing research findings and presenting them to Middlesex Community College president and President of Marketing.
- Developed content and promotional materials for various campaigns meant to increase student engagement and enrollment.
- Created and executed social media strategies to increase customer engagement such as giveaways, creation of school mascot and emphasizing student success by collaborating with student leaders that were able to give peer reviews.
- Drafted press releases and other communications materials.
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
- Compiled data on customer demographics, preferences, needs taking socio- economics into account.
Assistant to Campus Manager
Middlesex Community College
Bedford , MA
2017.06 - 2018.07
- Organized and maintained filing systems for documents and records.
- Ensured office equipment was operational, stocked with supplies and maintained in a clean condition.
- Answered incoming calls, responded to emails, faxes and other inquiries from customers and vendors and assisted in the preparation of reports, presentations and correspondence.
- Compiled data into spreadsheets for analysis or reporting purposes.
- Entered data into databases accurately and efficiently.
- Served as contact person and source of information to maintain good communication with clients.
- Greeted visitors, clients and guests in a professional manner.
Education
MBA - Business Administration And Management
UMass Lowell
Lowell, MA2023-05
Bachelor of Science - Marketing And Management
UMass Lowell
Lowell, MA2020-05
Associate of Science - Marketing And Management
Middlesex Community College - Bedford
Bedford, MA2018-01
Associate of Science - Health And Physical Education
Adolf Reichwein Schule
Limburg, Germany2014-05
Skills
- Creativity
- Resilience
- Resourcefulness
- Working in a team
- Content Creation
- Event Coordination
- Writing
- Community/ customer Engagement
- Public Speaking
- Empathy
Accomplishments
- Developed and communicated marketing strategy to 70 + non-profit organizations while functioning as Marketing Consultant for the City of Lowell. Generated highest response rate for Census 2020 in the state of Massachusetts.
- Lead and worked with 30+ members while functioning as the president of the Women's Leadership Network. Received awards for "Most events hosted" as well as "strongest impact".
Certification
- Equity and Inclusion certificate from Cornell University.
Languages
German
Native/ Bilingual
English
Native/ Bilingual
French
Elementary
Computer
- MS Office
- CRM
- SEO Optimization
- Photoshop
- Procreate
- iMovie
Affiliations
- In the process of illustrating and publishing a children's book series
- Passionate artist, mainly producing abstracts and collages
- Intense interest in design, encompassing everything from interior, brand and graphic design
- Exploring the wold
Timeline
Marketing Consultant
City of Lowell
2020.01 - 2020.12
Marketing Consultant
Freelance
2019.02 - 2021.02
Marketing Assistant
Greater Lowell Community Foundation
2019.01 - 2022.01
Marketing Intern
Middlesex Community College
2018.07 - 2019.01
Assistant to Campus Manager
Middlesex Community College
2017.06 - 2018.07
MBA - Business Administration And Management
UMass Lowell
Bachelor of Science - Marketing And Management
UMass Lowell
Associate of Science - Marketing And Management
Middlesex Community College - Bedford
Associate of Science - Health And Physical Education
Adolf Reichwein Schule
- Equity and Inclusion certificate from Cornell University.
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